By Todd Spangler
30.04.2020 - 18:33 / deadline.com
By Dade Hayes
Finance Editor
Xandr, the advertising unit of AT&T, is merging with WarnerMedia in order to create what the company calls “a better advertising value proposition for brands, publishers and consumers alike.”
As part of the move, Gerhard Zeiler, WarnerMedia’s chief revenue officer and international president, will oversee all advertising responsibilities across AT&T. Kirk McDonald, Chief Business Officer, Xandr will continue to lead Xandr, reporting directly to Zeiler.
The
By Todd Spangler
A number of weeks ago, Scot Karen Skewies appeared on MasterChef as one of the 2020 contestants.
By Jill Goldsmith
By Dade Hayes
Alphabet’s Inc YouTube on Tuesday launched a new program to help advertisers reach more valuable viewers who watch content on their TV screens, in an effort to retain advertising revenue at a time when brands are slashing budgets due to the coronavirus pandemic.
This Morning viewers were left a little confused after the ITV programme advertised holidays.
The Killers frontman said Joy Division "had a profound impact" on him growing up
Peter Hook is streaming a mammoth three hour-long gig next week, in which he performs every single Joy Division song.
John Stankey, the current leader of WarnerMedia and set to be come CEO of telcom giant AT&T on July 1, on Wednesday laid out a road map for how the telecom and media conglomerate will weather the economic storm caused by the novel coronavirus pandemic. "The big question incumbent on all of us is what this climb out of this hole looks like and what kind of dynamics occur in the second half of this year," Stankey told the J.P.
By Daniel Holloway
By Elaine Low
Jesse Redniss is WarnerMedia's emerging tech utility player — overseeing data strategy and privacy, including for the coming streamer HBO Max, while also exploring the potential of AT&T’s 5G network and managing the WarnerMedia Innovation Lab. The Lab, a 20,000-square-foot Manhattan facility that will serve as an incubator for content and tech, was supposed to open in May, and its pandemic-related delay has actually spurred creativity.
By Brian Steinberg
WarnerMedia has re-upped and expanded its longstanding agreement with Australia's Foxtel for the broadcaster and its on-demand services to remain Down Under. The deal was described as a "major new multiyear licensing agreement," comprising content from Warner Bros., HBO, HBO Max and WarnerMedia networks.
By Patrick Frater
AT&T on Thursday said WarnerMedia will take control of its Xandr advertising unit, to be run by WarnerMedia chief revenue officer Gerhard Zeiler. The move follows Brian Lesser, who launched Xandr in 2017, last month leaving the telco giant.
By Brian Steinberg
By Dade Hayes
AT&T remains a wireless phone powerhouse, but COVID-19 has upended WarnerMedia and its premium film and TV businesses, judging by its first-quarter earnings unveiled Wednesday. And that expensive bet on show business worries Bernstein analysts Peter Supino and James MacNeill, who criticize AT&T for spending heavily to acquire DirecTV and Time Warner assets only to see WarnerMedia walloped by the coronavirus pandemic.