Warner Bros. Discovery’s Max Looks to Lock in Subscribers With 30% Discount on Yearly Plans Ahead of March Madness
14.03.2024 - 17:57
/ variety.com
Todd Spangler NY Digital Editor Warner Bros. Discovery is hoping to convert college hoops excitement into a bumper crop of new Max subscribers this spring. The media company, ahead of the upcoming 2024 NCAA Division I Men’s Basketball Championship, is offering U.S.
Max subscribers a 30% across all yearly plans (for the first 12 months). This year marks the first time that Max will stream all the 2024 NCAA Division I Men’s Basketball Championship live games and studio coverage airing on TBS, TNT and truTV — including the Final Four and the national championship game. The tournament runs March 19-April 8.
The limited-time deals are available on the three Max tiers: Max With Ads is $69.99 for the first year (regularly $99.99/year); Max Ad-Free is $104.99 (regularly $149.99/year); and Max Ultimate Ad-Free, which offers select content in 4K Ultra HD, is $139.99 (regularly $199.99/year). Warner Bros. Discovery had planned to launch an add-on pay tier on Max for sports under the Bleacher Report brand in time for the NCAA March Madness men’s basketball tournament.
However, in early January said it was delaying the rollout of the paid tier, citing technical issues. The Bleacher Report live sports add-on, which carries telecasts from TBS, TNT and truTV, for now is being offered free on Max under a trial run; pricing for the paid tier, when that goes live, is set to be $9.99 per month. The discount on Max’s annual plans is available through April 9 in the U.S.
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