AT&T, Comcast and Walt Disney aren’t the only big companies eager to get into streaming-video. Procter & Gamble, one of the world’s most influential advertisers, is looking to do the same.
09.01.2020 - 10:16 / variety.com
LAS VEGAS — The flood of streaming services that have entered the pay TV marketplace in the past decade have been viewed as signs of the apocalypse for the traditional MVPDs.
But in practice, the track record to date shows that most subscribers to streaming services also continue to pay for regular MVPD services. That’s one of the big lessons that CBS executives learned during the past six years since they took the leap into direct-to-consumer with the October 2014 launch of CBS All Access.
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AT&T, Comcast and Walt Disney aren’t the only big companies eager to get into streaming-video. Procter & Gamble, one of the world’s most influential advertisers, is looking to do the same.
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