VH1 Shifts From Paramount Media Networks To BET Media Group Under Scott Mills
09.11.2022 - 23:41
/ deadline.com
The restructuring of Paramount Global’s TV operations continues with another realignment of the company’s linear cable networks. VH1 will move into the BET Media Group, which includes BET, BET+, BET Her, BET Studios and BET Digital and is run by BET CEO Scott Mills. The announcement was made by Paramount Global President and CEO Bob Bakish in a company memo, a copy of which was obtained by Deadline.
VH1 had been part of the Paramount Media Networks overseen by that group’s CEO Chris McCarthy, who recently added oversight of Showtime following David Nevins’ exit.
As part of the same post-Nevins restructuring, BET Media Group moved under the purview of George Cheeks President & CEO, CBS and CCO, News & Sports, Paramount+. While not mentioned in Bakish’s memo, in his expanded responsibilities, Mills will continue to report to Cheeks.
“This strategic alignment will ensure that VH1 − a leader in multi-cultural programming and the second largest U.S. cable network for Black viewership − is best positioned for future success as a key part of the powerful BET ecosystem under the leadership of Scott Mills,” Bakish wrote.
The promotion recognizes Mills’ work in recent years on strengthening and expanding the BET brand on linear as well as through the launch of BET+ streaming service and BET Studios. It also acknowledges the evolution of VH1 into a network with strong following among Black viewers with unscripted mainstays such as RuPaul’s Drag Race and Love and Hip-Hop.
Still, this marks the end of an era as VH1 (which stands for Video Hits One) originated as a satellite channel to MTV known for its pop-up music videos. The two cable networks had never been separated until now.
McCarthy’s group, which includes MTV, will