Variety and Sportico Announce Second Annual Co-Branded Sports & Entertainment Summit
22.05.2024 - 22:47
/ variety.com
William Earl administrator Variety and Sportico will host the second annual co-branded Sports & Entertainment Summit presented by City National Bank on July 12 in Los Angeles. The day-long summit will feature keynote conversations and panel discussions highlighting trends across programming and storytelling, multiplatform game coverage, athlete branding and representation, NIL dealmaking and more.
Programming will include a conversation with the LA Rams 2023 rookie class with offensive lineman Steve Avila, wide receiver Puka Nacua and defensive tackle Kobie Turner. A Spotlight Conversation features Rich Eisen, host of “The Rich Eisen Show,” and Andrew Thau, COO at United Talent Agency and co-head UTA Sports.
Todd Burach, SVP and team leader and head of sports and family office banking at City National Bank, will also be featured. Further programming will include a panel “The Future of Watching Live Sports,” an exploration into the fast-evolving business of live sports programming and viewing as this compelling content becomes increasingly important to engage and retain audiences.
The panel will discuss the opportunities as platforms see sports as a way to boost their own brands, identity and original content, which new innovations are helping drive fans to sports content, strategies to stand out and succeed in this competitive landscape and more. Panelists include Craig Barry, EVP and chief content officer at Turner Sports, Charlie Neiman, head of sports partnerships at Prime Video, and Shannon Willett, CMO at Peacock.
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