Nintendo CEO Satoru Iwata.Iwata was president of Nintendo from 2002 until his death in 2015 and oversaw both the Nintendo DS and the Wii.However, he was also CEO during the turbulent Wii U era of Nintendo, which was considered a flop by many. Following the failure, he took a 50 per cent pay cut while other executives reduced their salaries by 20 per cent.Speaking about the decision in 2013, Iwata said: “If we reduce the number of employees for better short-term financial results, employee morale will decrease.