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06.03.2024 - 19:17 / deadline.com
The UK Casting Directors Association (CDA) has issued a full-throated condemnation of agents misleading clients with fake self-tape audition invites.
In a statement posted on Twitter (now X), the professional body said it was “disturbed and saddened” by Deadline’s reporting on two agents who misrepresented audition requests to their clients.
Deadline has reviewed evidence showing that International Artists Management (IAM) and Bodhi Talent sent clients self-tape audition invites that were not requested by casting directors.
IAM appeared to change the wording of emails from casting directors to make it seem as if they had requested actor Mark Barrett to tape for a role when in fact he had not been called to audition. It meant Barrett recorded tapes for roles in The Gentlemen and Shetland under false pretenses.
“Actors should never be misled into thinking they have been requested to tape by a casting director. To do so destroys the chain of trust between casting director, agent and actor which is the core of our industry,” the CDA said (full statement below).
“The CDA believe that self tapes do have an important part to play in a fair and accessible casting process, alongside in person and Zoom auditions. However their misuse should be called out and challenged wherever it occurs.”
The CDA added that it was working with Spotlight, the European casting directory, to improve “transparency and verification” of audition requests.
Earlier on Wednesday, Deadline revealed that IAM had been kicked out of respected UK agency body, the Personal Managers’ Association (PMA), amid concerns over the company’s honesty and integrity.
Equity also criticized illegitimate self-tape invites, arguing that IAM had “darkly inverted” the
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EXCLUSIVE: International Artists Management (IAM) has been removed from the UK’s respected agency professional body after Deadline revealed it sent a client misrepresented self-tape audition invites.
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