Ubisoft says players will understand NFTs “in time”
28.01.2022 - 13:31
/ nme.com
Ubisoft’s Strategic Innovations Lab which oversees NFTs, has said that NFTs are for the players “but they don’t get it for now.”Ubisoft‘s NFT programmes; Quartz and now Digits, met with backlash from developers and players alike upon their reveals. Upset over the decision was so loud that CEO Yves Guillemot held a surprise meeting in support of its launch. The company further doubled down on its decision to pursue NFTs despite a very disappointing uptake.In an interview with Finder, Pouard elaborated on Ubisoft’s NFT goals and how he believes the strategy benefits the players, but that they lack the understanding of how it will work.
He repeated the line from Guillemot, that Ubisoft was expecting the initial backlash, but added that in time he believes consumers would understand NFTs “value”.“Well, it was a reaction we were expecting. We know it’s not an easy concept to grasp. But Quartz is really just a first step that should lead to something bigger.
Something that will be more easily understood by our players. That’s the way we think about it and why we will keep experimenting. We will keep releasing features and services around this first initiative.
And our belief is that, piece by piece, the puzzle will be revealed and understood by our players. We hope they will better understand the value we offer them.”He later went on to explain that it is this lack of understanding that he believes is holding players back from embracing the technology. While he believes consumers are concerned with “destroying the planet” Ubisoft sees “the end game.”“I think gamers don’t get what a digital secondary market can bring to them.
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