On the heels of National Cinema Day, a smaller event that debuted last year, called National Cinema Week, has set Oct. 7-13 for its second annual push to celebrate moviegoing in the U.S., Canada and the Caribbean.
28.08.2022 - 21:19 / variety.com
J. Kim Murphy While the excitement of the summer movie season is over, U.S. theaters are looking to reinvigorate interest in filmgoing with National Cinema Day, a one-day event that will see participating locations sell movie tickets for prices as low as three dollars. The Cinema Foundation, a non-profit branch of the National Association of Theatre Owners, announced the event on Sunday, according to the Associated Press. National Cinema Day will take place this Saturday, Sept. 3, at more than 3,000 theaters across the U.S., comprising 30,000 or so participating screens. For reference, there are about 40,700 theater screens in the country. “After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” Cinema Foundation president Jackie Brenneman said in a statement. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen and by offering an extra enticement for those who haven’t made it back yet.”
National Cinema Day arrives just as the summer box office’s momentum has all but fully dissipated. This weekend, theatrical releases put up a collective $52.7 million gross — the lowest grossing weekend since February — with new releases “The Invitation,” “Three Thousand Years of Longing” and “Breaking” all putting up rather meager opening numbers. Theaters hope that National Cinema Day can rejuvenate moviegoing during a fallow period, while also creating buzz for the fall season’s slate of releases. Organizers have also reportedly described the initiative as a trial for what could become an annual event. National Cinema Day marks the first movie-going-discount affair of this scale in the modern age, incorporating competing theater chains and
On the heels of National Cinema Day, a smaller event that debuted last year, called National Cinema Week, has set Oct. 7-13 for its second annual push to celebrate moviegoing in the U.S., Canada and the Caribbean.
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In his role as one of this year’s ambassadors for UK National Album Day, Sam Ryder has announced a special launch show at London’s Lafayette later this month.I’m not sure that’s really in the spirit of a day that celebrates the art of the album. Everyone should be at home listening to albums, right? Though I guess the gig is not actually happening on the big day itself, so maybe it’s alright.And there is an album connection with the show, so that’s probably enough to swing it.
This was yet another soft weekend at the international box office with no major fresh titles and as summer fully closes out in Europe and beyond.
Rebecca Rubin Film and Media Reporter A record number of people went to the movies on Saturday in honor of National Cinema Day. Thanks to heavily discounted tickets, an estimated 8.1 million moviegoers attended their local multiplex to purchase tickets for just $3, making Sept. 3 the highest-attended day of the year for theaters, according to the National Association of Theater Owners. In an effort to populate multiplexes during the dog days of summer, more than 3,000 theaters across the country, including major chains like AMC and Regal, were charging just $3 for admission to any movie in any format — far less expensive than the country’s average ticket price.
National Cinema Day is underway with 3,000+ participating theaters (30,00 screens) offering $3 tickets, discounted concessions and a four and a half-minute preshow sizzle reel with peeks of upcoming titles from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony and Sony Pictures Classics, United Artists Releasing, Universal and Warner Bros.
SATURDAY AM UPDATE: “Estimates aren’t worth a whole lot this morning thanks to the brilliant idea of National Cinema Day” cried one industry source to us this morning about the challenges for studio box office analysts to peg exactly what’s going to be No. 1 over the 4-day holiday weekend. Despite all good intentions by the Cinema Foundation to drive business over a slow weekend, taking a page out of the book from what’s been down in Spain to spike admissions, it’s not creating a windfall of cash for the marketplace, but several movies are projected to show a 150%-200% gain in their Saturday box office over Friday thanks to $3 tickets on National Cinema Day today.
Today marks National Cinema Day in the UK, celebrating one of the most popular hobbies there is. Cinemas all over the UK will be taking part in this celebration of everyone's love for films, and some cinemas have even slashed their ticket prices right down so that everyone can take part.
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Train operator Northern has launched a flash sale with more than a million tickets on offer for just £1. The discounted fares are available for journeys across the north of England made online or through the Northern app.
here.Breaking News…Cinema First's inaugural National Cinema Day is here on Sept 3rd. Fabulous cinema experience at £3 a ticket! @LoveCinemaUK #NationalCinemaDay pic.twitter.com/aqdIwND3KM— iain jacob (@iainjacob) August 28, 2022Earlier this month it was revealed that Cineworld, the world’s second-largest cinema chain, was preparing to file for bankruptcy after it failed to recover quickly enough from the impact of the COVID pandemic.The London-listed company, which operates 751 sites in 10 countries including the Cineworld and Picturehouse chains in the UK, ran up debt of more than £4billion ($4.8billion) after its cinemas were closed during the global health crisis.News of the chain’s bankruptcy, as first reported in The Wall Street Journal, has contributed to its share price dropping from 20p to 2p.
reports Variety.“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” said Cinema Foundation President Jackie Brenneman. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen and by offering an extra enticement for those who haven’t made it back yet.”The foundation said the event is scheduled for September 3rd and will include nearly 3,000 theaters across the country.
A glum weekend box office overall (one of the worst of the year) wasn’t so awful for specialty, relatively speaking, with Breaking passing $1M on 900 screens and Spanish-language The Good Boss at $27K on 15. Both are a far cry from pre-pandemic numbers but did hit the new normal for limited releases – reaching at least $1 million on 500 to 1,000 screens, and keeping the per theater average above three digits.
On Sept. 3, it’s all movies, all formats, all day for three bucks.
Film fans can get £3 cinema tickets at Vue cinemas in Greater Manchester next Saturday.
tell AP that this special event is a trial, and, if it successfully encourages moviegoers to again flood the theaters, it could become an annual event on Labor Day weekend, when the box office is traditionally slow.
To mark National Cinema Day on Saturday, September 3, Vue is inviting film fans nationwide to enjoy the best seats, screen, and brilliant sound of the big screen experience, for just £3 per ticket*.
Naman Ramachandran Some 550 cinema venues across the U.K. will celebrate cinema and cinema-going under the banner of National Cinema Day on Sept. 3. The initiative, which has the participation of all the major U.K. cinema chains and wide range of smaller cinema operators and venues, will see all participating cinemas offer tickets for all screenings from £3 ($3.50). The aim is to encourage as large and wide an audience of cinema-goers as possible to enjoy the big screen experience. The celebration arrives as the U.K. cinema sector makes a post-pandemic recovery, with both box office and admissions now tracking at 80% of the record-breaking levels seen in 2018 and 2019, which were the biggest years for cinema-going since 1970.