taken him all the way to the biggest stages of the world, from Coachella (with Beyoncé in 2018) to the Super Bowl (with Jennifer Lopez in 2020), turning “Mi Gente” into his people all around the globe.The five-time Latin Grammy winner has done it all in a rule-breaking, trend-setting style that was squarely on display during his Alexa cover shoot in Manhattan’s Chelsea Studios, where Balvin brought his creative spirit to designer duds by legacy brands Balenciaga and Givenchy as well as cool couturiers Puppets and Puppets, and KidSuper. For him, it was no different than telling a story with an album or a tour. “The idea is always to make things that are cohesive, you know?” he says.