The Sunnies Face Fluffmatte Lipstick Lives Up to the Hype
18.05.2022 - 00:05
/ glamour.com
Glamour commerce manager editor Shanna Shipin's case, get a Tita (a term of endearment used for an aunt-like figure in your life) to buy one for you and ship it to your address. It's very rare to find makeup catered towards Southeast Asian skin tones, sometimes even within Southeast Asian communities themselves. Sunnies Face co-founder Georgia Wilson knows this better than anyone and set out to create a line that fills this significant gap.
“Living in the Philippines, we saw the need for a beauty brand that was inclusive of Southeast Asian skin tones,” she tells Glamour. “The Philippines has such a strong cultural love for beauty, but there were so few options of beauty products that were designed with our different skin tones in mind. We also wanted to address the gap we saw in the market of brands for professional makeup artists versus the casual makeup consumer, creating something that could work for all levels of beauty lover.”Needless to say, the brand's U.S.
launch has been a long time coming. Wilson credits support from the Fil-Am community, along with celebrity makeup artists who have used Fluffmatte on clients like , , and , for making this major market expansion possible. “For years, we’ve had US customers finding creative ways to get our products in the states, asking their friends and family to bring it back from their travels, so it’s really special to finally be available here and meet that demand,” Wilson says.
"We're so thrilled to see the support too, not just from the Filipino community, but from the many celebrities, makeup artists and influential names who have been fans of the brand and continue to show their love for what we are doing."To celebrate Sunnies Face's U.S. launch, our editors put
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