Kim Kardashian dyed her hair platinum blonde and now it seems like everyone is keen to follow suit. From Gigi Hadid to Dua Lipa, A-listers are making lighter locks the colour of the season – and now TOWIE star Chloe Sims is jumping in on the bleach action.The 40 year old has swapped her honey blonde hair for a much lighter and ashier blonde shade very similar to the one Kim is currently wearing. Chloe also seems to have been inspired by Kim’s go-to style of long and beachy waves – something fans have also spotted.