The Ridiculous Pile-Up of New and Returning TV? Blame the Emmy Calendar
28.04.2022 - 19:23
/ variety.com
Michael Schneider Variety Editor at LargeLandgraf once believed that the primetime bubble would burst by the end of the last decade. But no one, even the Mayor, predicted how big the streaming frenzy would get, or how fast it would change the biz. Instead of the bubble bursting, it was primetime that fell apart.
FX doesn’t think of itself as a linear network anymore; it’s a brand with programming that streams on Hulu. And in 2021, despite the pandemic, FX’s tally counted a record 559 original scripted series on U.S. networks and streaming services.
That’s not including the hundreds and hundreds of unscripted shows — perhaps more than 1,000. We’ve been talking about Peak TV for a decade now, and the recent additions of Peacock, Paramount+ and Discovery+ to the world of Netflix, Hulu, Prime Video, Disney+, Apple TV+ and the expanded HBO Max just complicates matters. Throw in AVOD services like Roku, Tubi and IMDb TV — err, “Freevee.” And smaller entrants like AMC+, Acorn, Britbox and Hungrr.
(OK, I made that last one up.)But you know all this. The real issue now is the logjam of year-round programming that truly makes it impossible to develop any sort of major awareness for new shows, particularly entrants without obvious legacy IP. Those of us covering TV have long been overwhelmed with the amount of content coming out – which is why Landgraf’s gospel earned so many followers in our field.
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