The Murdochs Bet Big on Live News to Float Fox. Will Dominion Court Case Break Their Bank?

Brian Steinberg Senior TV Editor Fox News cut ties with Abby Grossberg Friday, Variety has learned, after the booker and producer for such hosts as Tucker Carlson and Maria Bartiromo alleged in court filings earlier this week that she was coerced by executives into providing misleading testimony in the $1.6 billion defamation suit that Dominion Voting Systems has levied against the Fox Corp.-backed outlet. Grossberg, who had worked as a senior booking producer for Bartiromo and head of booking for Carlson, alleged in filings in Delaware Superior Court and the U.S. District Court for the Southern District of New York that Fox attorneys worked to “coach, manipulate, and coerce Ms. Grossberg to deliver shaded and/or incomplete answers during her sworn deposition testimony, which answers were clearly to her reputational detriment but greatly benefitted Fox News,” according to her Delaware lawsuit.

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Brian Steinberg Senior TV Editor A producer for Fox News who has worked for Maria Batirormo and Tucker Carlson alleged in court filings Monday that she was coerced by executives into providing misleading testimony in the $1.6 billion defamation suit that Dominion Voting Systems has levied against the Fox Corp.-backed outlet. In filings made Monday Delaware Superior Court and the U.S. District Court for the Southern District of New York, Abby Grossberg, who had worked as a senior booking producer for Bartiromo and head of booking for Tucker Carlson, alleged that Fox attorneys worked to “coach, manipulate, and coerce Ms. Grossberg to deliver shaded and/or incomplete answers during her sworn deposition testimony, which answers were clearly to her reputational detriment but greatly benefitted Fox News,” according to the Delaware lawsuit.

Brian Steinberg Senior TV Editor Fox News Media, known best for shows led by Tucker Carlson, Sean Hannity and Laura Ingraham, is placing new emphasis on programming that relies more heavily on Kevin Costner, weather emergencies and Greg Gutfeld. In a meeting with advertisers slated to be held Tuesday, executives at the Fox Corp.-backed operation, will spotlight a growing array of lifestyle content, while continuing to nod to the political programming that draws some of its networks’ biggest audiences. Among the Fox News Media executives scheduled to be on hand were Suzanne Scott, the CEO, and Jay Wallace, president and executive editor. “If you take a look at our overall audience across all of Fox News Media, 40% comes from lifestyle – sports, weather, entertainment offerings,” says Jeff Collins, executive vice president of advertsing sales for Fox News Media. “We just want to reiterate to our clients the depth and breadth of this type of content that we have outside of just hard news.”

Brian Steinberg Senior TV Editor Warner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own appraisal. After tapping Comscore, iSpot.TV and VideoAmp last year to help build a new suite of technologies that will help count viewers across linear, digital and connected television, the big entertainment company is paring down its provider list. Comscore and VideoAmp will serve as partners during Warner Bros. Discovery’s efforts during the industry’s next “upfront” sales session. “Our methodology was quite rigorous,” says Andrea Zapata, the company’s executive vice president and head of ad sales research, measurement and insights, in an interview.

Brian Steinberg Senior TV Editor The battle for cable-news viewers is coming to March Madness. CNN intends to run a new promo during the heavily watched NCAA men’s basketball tournament that throws a sharp verbal elbow at Fox News Channel and the legal defamation case filed against it by Dominion Voting Systems. The promos will air starting this weekend on TNT, TBS, TruTV and CBS, all of which carry the games under a joint rights agreement held by the owners of those networks, Paramount Global and Warner Bros. Discovery, which is also the parent of CNN. Fox News Channel is not mentioned in the promo script, reviewed by Variety, but the references are clear. “What should you expect of a news network?” asks the narrator. “Some bury the truth, while we fight to reveal the facts. The only side we are on is yours.” Viewers see images of CNN correspondents and anchors such as Abby Phillip and Clarissa Ward.

Fox Corp. is planning a major building overhaul and expansion of its Century City lot including nine new soundstages as well as a media campus, office space and focus on related transportation infrastructure.

The Chase star Anne Hegerty has revealed that she still lives in her Housing Association flat, despite her salary from appearing on the ITV show and the various franchises.

Brian Steinberg Senior TV Editor Fox is hungry for a different kind of advertising dollar. The Fox Corp.-owned broadcast network has thrived for years on outlays from movie studios and fast-food chains, but in 2023, it’s looking to expand its relationship with something that might be more hearty. Armed with its recent launch of the Studio Ramsay Global with celebrity chef and entrepreneur Gordon Ramsay, Fox is eager to court more food advertisers and marketers who are eager to woo consumers who like food experiences. “We are really the only broadcast network with any food-related programming, over 80 hours a year,” says Suzanne Sullivan, eecutive vice president of ad sales for Fox Entertainment, in an interview. Fox hopes the combination of Ramsay’s shows on its broadcast network and a new spate of short-form content that will be available on Tubi with the launch of a FAST channel that make use of Ramsay’s tens of hours of Fox content will whet Madison Avenue’s appetite for the concept. In the recent past, Fox has sought between $75,000 and $100,000 for a 30-second spot in such programming on linear TV, according to a person familiar with the matter.

Brian Steinberg Senior TV Editor When NBC News announced in January that Hallie Jackson, its senior Washington correspondent, would leave the anchoring duties she had held at MSNBC since 2016, some eyebrows rose. But NBC News was chasing something else on the rise: Digital audiences. Since Jackson began anchoring a late-afternoon hour on NBC News Now in December 2021, a growing audience has sought her out. Viewership surged 108% over the course of a year. “You don’t see those numbers in many businesses,” says Janelle Rodriguez, the NBC News executive vice president who oversees the streaming outlet, in an interview. “When you see that level of audience increase, you know you are on to something,” On Monday, Jackson will double her time on her program, “Hallie Jackson Now,” to two hours, which means she will hold forth from 5 p.m. to 7 p.m.

Brian Steinberg Senior TV Editor One of the nation’s biggest telecommunications companies is betting that college sports will keep it connected to consumers. AT&T will remain a top-tier sponsor of NCAA athletic events through the 2024-2025 academic year, having signed a deal to extend its pact with the massive college-sports league. AT&T has been an NCAA “corporate champion” since 2001, and unveils the extension just as the NCAA’s 2023 “March Madness” basketball tournament is kicking off.. “We love the audience size,” says Kellyn Kenny, chief marketing and growth officer of AT&T, in an interview, speaking of the basketball championship event. “It does a really nice job of attracting an audience that is fairly diverse — it’s young, it’s GenZ, and has a bunch of business decision makers.”

Lachlan Murdoch, in his first public comments about a defamation lawsuit against Fox News that’s been grabbing headlines, said he believes the network is even handed and the “noise” is more reflective of the nation’s divided politics than anything else.

Brian Steinberg Senior TV Editor GroupM, the large WPP-owned media-investment agency, wants advertisers to do more when it comes to supporting diverse media. After calling for advertisers to put between 2% and 5% of their annual media spend into multicultural media venues, the media buyer hopes clients will now invest the upper end of that range. “As the largest media investment company in the world, we have a responsibility to accelerate growth through the next era of media,” said Kirk McDonald, CEO, GroupM North America, in a statement. “That means making our industry more inclusive and equitable for all publishers. As well as, sharing brands’ products and services with audiences that are representative of the changing face of America in service of growing their businesses.” Under GroupM’s effort, marketers would ensure the money is invested across Black, Hispanic, AAPI and LGBTQ+ owned and/or focused media.

Brian Steinberg Senior TV Editor Someone has to handle the truth. In the 1992 legal drama, “A Few Good Men,” a senior military commander played by Jack Nicholson is asked over and over if he ordered a “code red,” or an off-the-books dictate that sent underlings scurrying to do something they probably should not have done. Rupert and Lachlan Murdoch and many of the top executives and anchors at Fox News Channel may feel like they are stuck in a reboot of that film. In a remarkable series of depositions that have been made available from much-scrutinized litigation between voting-technology company Dominion Voting Systems and Fox Corporation, top officers at Fox and its most lucrative subsidiary, Fox News Media, are grilled over whether they have direct responsibility for stories, talent and reporting that airs on Fox News Channel or Fox Business Network. In many instances, the executives say they do not.

Brian Steinberg Senior TV Editor Dick’s Sporting Goods is getting ready to play a new game with the NCAA. The Pittsburgh company has been named the college-sports league’s official sporting-goods retailer, a new partnership that will become quickly visible during the NCAA’s “March Madness” basketball tournament and is part of a multi-million dollar deal that will give Dick’s on-court signage and exclusive access to select fan events. Commercials purchased in game inventory from CBS Sports and Warner Bros. Discovery Sports, which televise the March Madness games, are a strong element of the deal. Dick’s also plans to have a presence at NCAA women’s Final Four Open Practices, which has not had an active on-site sponsor in the past. Dick’s plans to invest in media around the women’s basketball tournament on Disney’s ESPN.

Brian Steinberg Senior TV Editor Max Meyers has at least one firm rule about his new CNBC program, and it might surprise some of the business-news outlet’s die-hards. “I told everyone, ‘No earnings,’” says Meyers, a veteran producer at the NBCUniversal-backed cable network. “I don’t want to hear that.” No net income on CNBC? Such a dictate would be anathema on “Squawk Box,” the morning-news program that Meyers previously ran, but it might just stick on “Last Call,” a new 7 p.m. effort from CNBC executives that aims to keep business-news aficionados hanging out with the network until later in the evening. Over the past week, anchor Brian Sullivan, who is moving from a 5 a.m. roost on “Worldwide Exchange” to anchor the new evening show, has held forth on everything from Tesla to Salesforce during rehearsals, ready to give late-breaking news to CNBC’s market faithful.

Brian Steinberg Senior TV Editor Warner Bros. Discovery, which is struggling with billions of dollars in debt, is willing to pay more money to executives who might be able to help reduce it. The owner of HBO, Discovery Channel and Food Network said Monday in a filing with the U.S. Securities and Exchange Commission that it would pay out new rewards to CEO David Zaslav, six senior staffers and an unspecified group of others if they could meet certain goals of new generation of free cash flow. “The changes to the Warner Bros. Discovery executive compensation program are designed to further incentivize Company employees, including members of its leadership team and others whose efforts are critical to achieving the key near-term financial objectives of increased free cash flow and reduced leverage,” said WBD board chairman Samuel A. Di Piazza, Jr. in a prepared statement.“The WBD board is confident that these additional incentives offer a more competitive package against the backdrop of ongoing industry-wide transformation and economic headwinds, and better position the company to advance core drivers of shareholder value.”

deposition he gave last month that he knew Fox News Channel was spreading false claims about the 2020 presidential election. Claims that Dominion voting machines were compromised are the basis of a $1.6 billion defamation lawsuit by Dominion Voting Systems. Darcy said Murdoch’s deposition will be detrimental to the channel, especially the case goes to trial.“It will be devastating for Fox, I mean this is a taste of what’s to come. Imagine Rupert Murdoch on the stand, Lachlan Murdoch on the stand, Sean Hannity on the stand, Tucker Carlson on the stand,” said Darcy. “This will be weeks and weeks of damning headlines, which could really damage Fox’s brand.

Brian Steinberg Senior TV Editor FX chief John Landgraf and ABC programming head Simran Sethi will expand their duties under an executive shuffle at Disney’s TV operations, one of the first big moves under Dana Walden, who was assigned responsibility for the company’s TV networks after Bob Iger returned as Disney’s CEO. Landgraf will take oversight of National Geographic as well as Onyx Collective, the production unit devoted to projects from communities of color and underrepresented groups. Sethi, meanwhile, will oversee programming and development for both ABC and Freeform. She will continue to report to Craig Erwich, president, Disney Television Group. The moves comes as Tara Duncan, who had been supervising programming for both Onyx Collective and Freeform, will devote her attention solely to Onyx, freeing up the programming duties for Sethi, who had a previous tenure at the cable network.