After last year’s Great Netflix Correction, the streaming sector in 2023 entered a decidedly more pragmatic phase.
03.12.2023 - 23:39 / justjared.com
The Marvels is achieving the kind of milestone no film wants to reach.
The Marvel Cinematic Universe’s latest movie has failed to bring the masses to theaters, grossing just $47 million domestically in its opening weekend – the lowest of any MCU title.
A sequel to 2019′s Captain Marvel, The Marvels brought back Brie Larson as the intergalactic superhero and featured Iman Vellani‘s Kamala Khan aka Ms. Marvel and Teyonah Parris‘ Captain Monica Rambeau as co-leads for the first time on the big screen.
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Four weeks since the its release, The Marvels has officially become the franchise’s lowest-earning film ever, having generated $80 million in North America and $197 million worldwide, per Variety.
In a statement released on Sunday (December 3), the studio announced it “will stop weekend reporting of international/global grosses on this title.”
Recently, Disney CEO Bob Iger implied that a lack of corporate oversight was to blame for the movie’s poor box-office performance, and cast doubt on the MCU’s future concerning follow-up projects.
“I don’t want to apologize for making sequels. Some of them have done extraordinarily well and they’ve been good films, too,” he said. “I think you there has to be a reason to make them, you have to have a good story. And often the story doesn’t hold up to is not as strong as the original story. That can be a problem. It doesn’t mean we’re not going to continue to make them. We’re making a number of them now right as a matter of fact. But we will only greenlight a sequel if we believe the story that the creators want to tell is worth telling.”
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see my happier list for those), to find them, I had to sift through piles and piles of dirt.Here are some of the films released in 2023 that had me typing “bars nearby” into Google Maps afterwards.The power of Christ compelled me to give this film one star. There have been bad “Exorcist” sequels before — “II” is right up there with the worst movies ever — but I held out hope for this one because “Believer” was directed by David Gordon Green, who expertly revitalized the “Halloween” franchise. Big mistake.
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The Marvels” won’t live up to its sparkling title.The Disney-produced superhero movie, from all indications, will wind up as the lowest-grossing Marvel Cinematic Universe movie in its entire 15-year history.While the film starring Brie Larson, Iman Vellani and Teyonah Parris opened less than a month ago — and has so far grossed a scant $80 million domestically and $197 worldwide — any hopes of it becoming a sleeper hit have disappeared.According to the Hollywood Reporter, the 33rd MCU film’s box office dropped a staggering 78% in its second weekend, and it’s only gotten worse from there.And Variety reported that Disney sent a note to press saying, “With ‘The Marvels’ box office now winding down, we will stop weekend reporting of international/global grosses on this title.”The previous record-holder for biggest MCU loser was 2008’s “The Incredible Hulk” starring Mark Ruffalo, with $80 million domestically and $264.7 million worldwide. The numbers for “The Marvels” are especially dire when you consider the boffo earnings of the studio’s most popular titles: “Avengers: Endgame” ($2.8 billion worldwide); “The Avengers” ($1.52 billion); “Avengers: Age of Ultron” ($1.4 billion).
The Marvels has been officially named the lowest-grossing installment in Marvel Cinematic Universe’s history.The movie, which stars Brie Larson, Zawe Ashton and Teyonah Parris, was not predicted to perform well in the box office.Against a $220million budget, the movie has grossed just $197million, unlike other Marvel movies such as Avengers: Endgame which made over $2.5billion globally in its opening weekend.The Marvels, which was released on November 10, had the worst debut weekend in the history of MCU, with only $46million in ticket sales. With only $80million made in North America, the movie is the first of the studio’s films that failed to reach the $100million milestone at the domestic box office.According to CNBC, Disney’s CEO, Bob Iger, has recently addressed the struggles that have faced the movie, saying: “The Marvels was shot during COVID.
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Disney CEO Bob Iger blames the pandemic effect as part of the reason for the dismal box office results on The Marvels.
Disney CEO Bob Iger is sharing his thoughts on the box-office performance of The Marvels.
partly blamed the debacle on a lack of “supervision.” ″‘The Marvels’ was shot during COVID,” Iger, 72, said. “There wasn’t as much supervision on the set, so to speak, where we have executives [that are] really looking over what’s being done day after day after day.” Variety previously reported that the director of “The Marvels,” Nia DaCosta, began another project during postproduction.“If you’re directing a $250 million movie, it’s kind of weird for the director to leave with a few months to go,” a source told the trade.“The Marvels,” the 33rd film in the MCU, had the lowest opening weekend at the box office ever for the franchise, grossing just $47 million domestically.
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Disney CEO Bob Iger had plenty to say about the MCU‘s current issues at The New York Times‘ annual BookDeal summit yesterday. But CNN reports that Iger also had a multilayered explanation for why “The Marvels” did so poorly in theaters earlier this month, taking in just $47 million domestically its opening weekend.
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Zack Sharf Digital News Director Disney CEO Bob Iger said at the New York Times’ DealBook Summit (via CNBC) following “The Marvels” flopping at the box office that there was a lack of supervision on the set of the film as a result of the COVID pandemic. The combination of pandemic set restrictions and Disney’s increased output due to the launch of streamer Disney+ made it increasingly difficult for studio executives to oversee the onslaught of new productions.
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