‘The Lost City’ Set To Hook Women & Fire Up Spring Box Office Streak – Preview
23.03.2022 - 01:29
/ deadline.com
While the female demographic has shown to be one of the more reluctant to return to cinemas during the pandemic, that is set to change this weekend with Paramount’s The Lost City which is eyeing a mid $20M start, possible $30M+ take at 4,228 theaters.
The Sandra Bullock-Channing Tatum-Brad Pitt-Daniel Radcliffe romantic adventure comedy is the first of six major studio releases, one of which will largely open every Friday through April 22. Remember, how vibrant October was with a major opener every weekend? Well, that’s what’s in the cards as we head into April with Sony/Marvel’s Morbius on April 1, Paramount’s Sonic the Hedgehog 2 on April 8, Warner Bros.’ Fantastic Beasts: The Secrets of Dumbledore on April 15, and two on April 22, Lionsgate’s Nicolas Cage satire The Unbearable Weight of Massive Talent and Universal/Dreamworks Animation’s The Bad Guys. This all before Disney/Marvel’s Doctor Strange in the Multiverse of Madness lights the summer box office on fire.
Exhibitors and rival distributors are hopeful that The Lost City will finally draw in female audiences. Yesterday, NRG reported that moviegoers’ comfort levels during the pandemic are at an all-time high with 83% being very or somewhat comfortable. Also, women over 35, who are part of Lost City‘s demo, grew to a 78% very or somewhat positivity level, +3. Those under 35, also a target demo for Aaron and Adam Nee directed title, stand at 88% positive in regards to being very or somewhat comfortable at the cinema now, while men over 35, who are expected to tag along with their wives/dates, stand at 79%.
Back over Valentine’s Day weekend, two female-centric movies didn’t exactly dazzle in their openings: 20th Century Studio’s Death on the Nile ($12.8M opening) and
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