The DeuxMoi Founders' Identities Are Officially Revealed
22.05.2022 - 10:17
/ justjared.com
We finally know who founded and runs DeuxMoi.
If you don’t know, the Instagram account reveals speculative items about various celebrities based on supposed insider info. The account blew up during the pandemic, and has since grown a huge fan base.
The site was run anonymously until Friday, May 20 when Internet culture reporter Brian Feldman published an in-depth investigation uncovering the identities of DeuxMoi.
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In his investigation, published to BNet, Feldman mentioned how DeuxMoi‘s popularity has skyrocketed with the Instagram account having over 1.5 million followers and how they’ve branched out into hosting the Deux U and the Deux Me After Dark podcasts, where the hosts use voice changers to hide their real voices.
DeuxMoi is also working on their debut novel Anon Pls, a fictionalized memoir about a fashion worker who rises to pseudonymous fame with a Deuxmoi-like social media account, which will be released in November. HBO Max recently announced that they are working on turning the novel into a TV series.
Despite all of their newfound fame with podcasts, book deals, a TV show in the works, and tons of interviews, no one knew who was behind the famed account. Until now.
Feldman explained that he did a very deep search online about all things DeuxMoi – from looking at old posts DeuxMoi was tagged in, public comments they made, and a YouTube video that the founders appeared in.
At first, DeuxMoi was a fashion blog run by two anonymous women, and in an interview from 2020, they confirmed that the site was launched in 2013. They also revealed that during the beginning stages of their time as DeuxMoi, one person was running the blog while another posted to Instagram and Twitter.
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