Tim Gray Senior Vice PresidentDonald Trump continues to invoke references that might be obscure or passé to many of his supporters, and Monday’s tweets included references to “the late, great Bob Hope” and a reply to the New York Times’ Maggie Haberman saying “Every rally is BOFFO.” But what exactly was he trying to say? Boffo is one of the terms coined by Variety to describe anything outstanding, like a hit movie.