The best Super Bowl 2024 commercials so far, according to experts
09.02.2024 - 22:51
/ nypost.com
pop sensation Taylor Swift, the ad experts agreed that they didn’t see much Swift influence in the commercials — except maybe in the tone of the ads that are trying to catch viewers’ attention. Swift has been a staple at Chiefs games, as she’s dating tight end Travis Kelce.Margaret Johnson, chief creative officer of Goodby, Silverstein & Partners (which had four spots in this year’s big game, including Mountain Dew), told The Post, “The thing that we are talking about is that it’s predicted to be the most watched Super Bowl of all time. And a big part of that is the Taylor Swift effect.
There’s a little more humor than there has been [in the past]. Everyone was ready to laugh. I’m seeing that reflected in a lot of the spots; humor is front and center.” Here are the best ads from the 2024 Super Bowl — so far.
Real-life couple David and Victoria Beckham appeared in this ad, along with famous fictional couple Jennifer Aniston and David Schwimmer — who played on-again, off-again couple Rachel and Ross on “Friends” for a decade.“That’s one of my favorites,” said Tomaszewski.“I think Uber Eats has leaned into a couple of great things. It’s an example of excellent celebrity casting, and it helps drive that narrative and story. It’s not just big names for big names’ sake.
We all saw that cultural moment and social chatter this year,” she said, referring to the viral memes from the Netflix documentary “Beckham,” in which David told Victoria to “be honest” about her posh upbringing when she tried to downplay it. “It’s such a clever campaign that mixes this real-life moment and experience we have,” she said, referring to the viral moment. “It’s clever, witty, entertaining writing.”Aubrey Plaza appeared in a Mountain Dew ad where
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