foundation, lipstick, face oil, self-tanner, face moisturizer, wrinkle treatments, face wash, eye cream, teeth whitener, eyelash serum and face masks -- and we're not talking about this type of face mask -- it is easy to not prioritize how important face cleanser is in to your daily beauty regimen. Whether you're washing your face in the morning to start the day fresh or at night to remove your makeup and any accumulated grime, a good face cleanser is a universal must.