The Aunt Jemima Brand Is Removing Its Logo and Will Be Renamed

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Black Lives Matter protests across the globe following the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and countless others, several food companies and brands have announced they will be changing their names.Aunt Jemima, which is owned by Quaker Foods, a subsidiary of PepsiCo, was the first brand to confirm a moniker update on Wednesday, June 17.

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Neil deGrasse Tyson was among the first celebrities on Wednesday to weigh in onQuaker Oats' decision to rebrand the Aunt Jemima product line. Amid new outcry and conversations about racism, the 130-year-old Aunt Jemima products were the subject of fresh debate, with the brand called sorely out-of-touch and deeply offensive.Quaker Oats agreed.

Aunt Jemima, the 131-year-old syrup and pancake mix brand, is officially being retired after parent company Quaker Foods North America acknowledged that its origins are based on a “racial stereotype.” The products will be given a makeover, complete with a new name and packaging, according to the company, after massive backlash online amidst the nationwide protests for racial equality. Here’s what you should know about the origins of the controversial brand, and why it’s being recalled:

In the wake of nationwide protests against racial injustice, many institutions have been making changes to address longtime racial insensitivities. Quaker faced pressure from customers who took to social media to criticize the use of the Aunt Jemima name and character on the packaging.

The Aunt Jemima food brand is acknowledging that the company’s “origins are based on a racial stereotype.” The company will be instituting a new name and image.