The £30.77 Asda shop that's causing such a stir during cost of living crisis
11.08.2022 - 20:49
/ manchestereveningnews.co.uk
Food shopping has never been such a hot topic of conversation and one retailer's budget offering is causing quite a stir.
As customers struggle to keep their costs down amid rising bills, many are changing how they shop and where they shop. For some that means swapping to cheaper brands or opting for supermarket budget ranges.
At Asda its Smart Price range has been rebranded Just Essentials and it's certainly not gone unnoticed.
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We reported earlier this week how the retailer had been accused of 'embarrassing poorer families' with the new bright yellow packaging.
While its previous Smart Price items had white packaging, some people now claim that it stands out too much and gives 'poverty markers' to shoppers.
The supermarket, which hit back saying it doesn't 'understand why anyone would feel embarrassed for saving money', has shared a photo of a trolley load of items from the new range costing £30.77 - and it's divided shoppers like never before.
There are some still criticising the retailer for its 'garish' packaging, saying it will 'be like the yellow brick road on the conveyor belt', but others have praised the range, saying customers should not care what anyone else thinks.
Commenting on the photo of the trolley on the Reduce Your Supermarket Spend Facebook page, one shopper said: "I am trying this range. So far it's been good and will help the food bill. I'm not bothered if anyone sees the yellow labels in my trolley, it's being savvy."
Another said: "Who gives a c**p really about the packaging, I mean it goes in the bin just same as your branded packaging haha, too many snobby Karens out there."
Some critics also commented on the lack of fresh produce in the basket, saying 'there's nothing healthy in