MADRID -- The Hay Festival of Literature and Arts and the Guadalajara International Book Fair will be sharing this year's Princess of Asturias Awards of Communication and Humanities, the foundation named after the heir to the Spanish throne announced Tuesday. From their respective bases in the Welsh town of Hay-on-Wye and the Mexican city, both festivals “encourage the habit of reading” and “strengthen the publishing industry,” the jury of the prestigious awards said in a statement.