Marc Malkin Senior Film Awards, Events & Lifestyle EditorDentsu’s The Story Lab has named Geneva Wasserman as the company’s first EVP of scripted development and production.With more than two decades of experience, Wasserman most recently spent two years at Condé Nast Entertainment, where her development and producing slate included “Spiderhead,” a feature adaptation of George Saunders’ short story “Escape from Spiderhead.” The New Yorker Studios film is set to premiere next year on Netflix.“I