Marvel is one massive franchise.
19.04.2022 - 15:07 / variety.com
Brian Steinberg Senior TV EditorThe Marvel Universe’s newest hero doesn’t have the sort of super-powers used by Thor, Captain Marvel or Spider-Man, but some people think the figure is pretty daring all the same.In a new commercial that launches today, Procter & Gamble’s Tide helps save the day when Wong, Doctor Strange’s longtime colleague, finds himself having to clean up an independently-minded Cloak of Levitation, which is smudged and befouled by pizza flour and pieces of tuna melt. The ad, which will appear on various social networks and TV, is a deliberate effort to promote the May 6 opening of “Doctor Strange in the Multiverse of Madness,” the latest film from Disney’s Marvel Studios, but that doesn’t mean it can’t put a spotlight on a well-known laundry detergent as well.
Marvel fans “aren’t just big, but they are so engaged. It really allows us to get into this new space,” says Alex Perez, senior brand director of Procter & Gamble’s laundry products for North America, in an interview.
“We think we will reach people who have seen us before, but not in a way that has been that interesting for them.”Many big marketers have joined with movie studios to help promote a big entertainment release, whether it be McDonald’s offering toy figures in its kid-focused Happy Meals or Anheuser-Busch InBev’s Bud Light joining forces with Warner Bros. Discovery’s HBO to launch a new season of “Game of Thrones.” Even so, executives at Tide can’t recall a time in the recent past when the detergent has helped scrub the path to a movie launch.Tide snagged the guest-starring role as P&G has placed more emphasis on techniques other than running the same old laundry ads that have for decades featured housewives touting the detergent’s
.Marvel is one massive franchise.
Carson Burton It has been 20 years since Sam Raimi‘s “Spider-Man” changed Hollywood forever, proving that the superhero movie genre offers the opportunity for massive box-office success while also garnering critical appreciation.“The world that they’ve created since ‘Spider-Man,’ which is the last time we have worked on a Marvel film together, look what’s happened! It’s exploded! It’s become this insane universe,” composer Danny Elfman told Variety at Monday night’s premiere for “Doctor Strange in the Multiverse of Madness” in Los Angeles.“Sam stepped right into this universe with Dr Strange and took it so to the next level,” Elfman continued. “Yet, he brought his own sensibility.
is almost here! The long-awaited sequel hits theaters on May 27, and only ET has an exclusive behind-the-scenes look at Tom Cruise's return to the skies as Captain Pete «Maverick» Mitchell.«My whole life, I've wanted to make movies or fly airplanes or go to space,» Cruise says in a new featurette for the upcoming film. «I wanted to jump off buildings, go ride fast motorcycles… My life has just been filled with stories — telling stories, creating characters.»For Cruise returns to his beloved character from the 1986 original. Maverick's spent his time in the intervening years as a test pilot, refusing the Navy's attempts to promote him up the chain of command so he can stay in the air as much as possible.
Russian forces have reportedly stormed a Mariupol steel plant that was being used to house for hundreds of wounded and Ukrainian civilians seeking shelter, forces defending the metal works claim.
Brian Steinberg Senior TV EditorComcast said first-quarter profit rose due to NBCUniversal’s telecasts of both Super Bowl LVI and the Winter Olympics, as well as a surge in broadband customers at its cable operations.The Philadelphia cable and media giant saw overall revenue increase 14% to slightly more than $31 billion, compared with $27.2 billion in the year-earlier period, with a whopping 46.6% increase in revenue at its NBCU operations due in part to $1.5 billion in cash generated by the two big sports events. But even without those two landmark broadcasts, Comcast said, NBCU revenue would have increased.Overall, Comcast reported net income of $3.55 billion in the first quarter, or 78 cents a share, compared with $3.32 billion, or 71 cents a share, in the year-earlier period.
teased fans on Instagram and on Twitter Wednesday with lyrics from “Hold My Hand,” which she wrote for the upcoming “Top Gun: Maverick” film on Wednesday. Gaga, 36, posted a photo of herself wearing a white tank top, dog tags and an aviation suit while standing in front of the “Top Gun” logo.
Brian Steinberg Senior TV EditorAl Ortiz, a veteran CBS News executive who is also the current executive producer of “CBS Evening News,” is set to leave the Paramount Global unit this summer after working his way up through the ranks over 43 years.Ortiz and CBS News executives announced the decision during a morning editorial call Wednesday. A search for a new top producer at “CBS Evening News” is expected to start in the near future. CBS News recently came to new terms with anchor Norah O’Donnell to extend the contract that keeps her behind the desk through 2024.
Bad Bunny is already a musical superstar, and soon, he'll be a real-life superhero!The performer is set to join Sony's Marvel Universe as El Muerto, a masked wrestler who inherits powers from his mystical masks. Sony Pictures Motion Picture Group president Sanford Panitch announced the news at CinemaCon in Las Vegas on Monday, adding that the casting makes Bad Bunny the first Latino lead in a Marvel superhero film,«Sometimes we get lucky with the perfect casting, and I think that's what we've got here,» Panitch raved, to which the performer, real name Benito Antonio Martínez Ocasio, had to agree.«I love wrestling, I'm a pro wrestler, I don't know if you know,» Bad Bunny told the CInemaCon crowd, referencing his Wrestlemania debut. «This is why I love this character.
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A JD Sports shopper has shared a simple tip to get brand new Nike trainers reduced instantly, and it's gone viral. Shoppers have thanked her for sharing the tip, which could save people hundreds of pounds in the long run.
Molly Shannon is opening up about her experience with Gary Coleman.
Speaking out. Molly Shannon accused the late Gary Coleman of sexually harassing her during a meeting when she was younger.
Molly Shannon has alleged she was sexually harassed by "Diff'rent Strokes" actor Gary Coleman years ago. Shannon, 67, recently appeared on "The Howard Stern Show," where she opened up about an encounter with Coleman that took place at the Plaza Hotel in 1987.The incident is also something she details in her new book, "Hello, Molly!" Speaking of the encounter, Shannon said she and Coleman shared the same agent, Mark Randall.The three met for tea at the Plaza and while there, Shannon confirmed Coleman invited her up to his hotel suite. She said she was thinking nothing of it. "And I was a virgin so I wasn't even thinking about that," Shannon said.
Zack Sharf Molly Shannon said on a recent episode of “The Howard Stern Show” (via People) that she was sexually harassed by comedian and “Diff’rent Strokes” star Gary Coleman. The “Saturday Night Live” veteran also detailed the alleged incident in her new memoir, “Hello, Molly!” Shannon said she had just signed with Coleman’s manager at the time and got the chance to meet him at his penthouse hotel room.“I think he was like, ‘Sit down [on the bed].’ It was very sweet,” Shannon said. “And then he’s, like, tickling me a little.