Super Bowl Viewership Tops 100M For NBC & NFL With LA Rams’ Hometown Win
15.02.2022 - 18:31
/ deadline.com
There was a lot of California Love flying around Super Bowl LVI on Sunday as the hometown Los Angeles Rams beat the Cincinnati Bengals in a nail-bitter game punctuated by a halftime show of West Coast hip-hip icons. Part of that legacy will be much desired reversal of viewership fortune after years of decline for the NFL’s big game.
With a post-game on-field marriage proposal from Rams safety Taylor Rapp to now-fiancée Dani Johnson, the scene at the packed SoFi Stadium was pretty much exactly what NBC and the NFL were praying for. Even while Eminem took a knee during the halftime show in homage to expelled Colin Kaepernick’s past protests against racism and police violence, the rest of the gridiron extravaganza was picture perfect for the broadcaster and the league.
Add to that having a team from one of the top television markets in the nations was a bonus, as was the lack of a blowout, which plagued last year’s Super Bowl on CBS. Certainly a historic halftime line-up of Dr. Dre, Mary J. Blige, Snoop Dogg, Kendrick Lamar & Eminem, plus surprise guest 50 Cent didn’t hurt either. Still, victory for Rams QB Matthew Stafford and teammates looked in doubt up until the final minutes of the 3:30 PM PT starting game. Lagging behind the Bengals, a successful pass to receiver Cooper Kupp put the guys ahead and some strategic moves by lineman Aaron Donald sealed the deal in the closing seconds.
Needless to say, even with a significant number of Bengals fans among the celeb heavy 70,048 in attendance at the shining Inglewood venue, SoFi exploded when the final whistle went off.
That translated into big numbers at home and elsewhere as well. The 2022 Super Bowl scored more than 100.2 viewers according to Nielsen data from NBC and
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