Sundance Prize Winner ‘Radical’ Starring Eugenio Derbez Secures Interim Agreement For Publicity Ahead Of October Release
29.08.2023 - 22:13
/ deadline.com
EXCLUSIVE: Radical, the Mexican true-life drama starring CODA‘s Eugenio Derbez that broke out of Sundance as the 2023 Festival Favorite, has secured an interim agreement that will permit publicity efforts ahead of its October 20th nationwide release, Deadline has learned.
Agreements of the sort do not guarantee actor participation in PR campaigns, only opening up the possibility for it amidst the SAG-AFTRA strike. But Radical is precisely the kind of film that would most benefit from it, as a small, star-driven indie looking to perform at the box office. And it is expected that Derbez will be out promoting the movie, in light of its agreement from the actors guild, according to sources familiar with the matter.
Among other major titles to have recently secured publicity-focused agreements from the actors guild are Sofia Coppola’s Priscilla and Michael Mann’s Ferrari, which are bound for Venice, and Christy Hall’s drama Daddio, starring Dakota Johnson and Sean Penn, which will make its way to Toronto.
An inspirational title from writer-director Christopher Zalla that is due to hit theaters in the U.S. and Mexico via Participant and TelevisaUnivision’s Pantelion Films, Radical is based on a 2013 article written for Wired magazine by Josh Davis. Pic is inspired by the true story of Sergio Juarez Correa (Derbez), a teacher in the neglected town of Matamoros, Mexico, who suffers a mental breakdown after increasingly coming to feel that he’s failing to reach his students. When Correa stumbles upon a new form of learning via a TED Talk that may be more successful in doing so, he decides to try to implement it, in order to turn his classroom situation around, to profound results.
Also starring Daniel Haddad, Gilberto Barraza,