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Sugar23 Takes Stake In Experiential Firm Blue Revolver

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deadline.com

EXCLUSIVE: A little more than a year after teaming up with experiential firm Blue Revolver on technology for virtual events, Michael Sugar’s Sugar23 has bought a stake in the company.Terms of the investment were not disclosed.

Principals in the deal told Deadline it is intended to help deliver more multi-faceted and immersive offerings as the media and entertainment industry emerges from the long shadow of Covid-19.“It has become clear that a growing audience, especially in younger age ranges,

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