Streaming, Podcasting and Content Creation Execs Talk Global Branding at Variety Executive Interview Studio
19.06.2024 - 02:09
/ variety.com
Selena Kuznikov Variety and Canva are hosting their joint Executive Interview Studio in Cannes, with conversations taking place from June 18 to June 20 at the Canva Villa. Tuesday’s studio conversations included one with host and creator of “MrBallen Podcast: Strange, Dark & Mysterious Stories” John Allen (MrBallen), partner and co-head of UTA creators Oren Rosenbaum, CEO of Ballen Studios Nick Witters and Wondery head of global marketing Blad Norman. The grooup discussed the rise of podcasting and brand building.
Patrizio (Pato) Spagnoletto, global chief marketing officer for direct-to-consumer at Warner Bros. Discovery, Jen Sergent, CEO of Wondery, Cameron Adams, co-Founder and chief product officer of Canva and Peacock CMO Shannon Willett also sat down to speak at the Variety Studio presented by Canva. John Allen (MrBallen), Oren Rosenbaum, Nick Witters and Blad Norman Allen, known as MrBallen, is a content creator and former U.S.
Navy SEAL who tells true crime stories and mysteries on YouTube. He transitioned his content to podcasting, telling stories on his “MrBallen Podcast: Strange, Dark & Mysterious Stories” twice a week on Monday and Thursday. “I fell into content creation totally by accident,” Allen said.
“I would be up posting something that went viral… and truthfully I didn’t know if that would turn into anything.” Witters, who manages Allen, explained that they chose not to focus specifically on Allen and rather built a brand based on his true crime storytelling. When Allen’s first story video went viral on TikTok, he was out of work and was struggling to get by with his wife and three kids. He says it’s his dream come true to be able to tell stories and create content.
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