Stranger Things actor Joe Keery has discussed the panicked reaction to ‘Protect Steve’ billboards used to promote the show’s fourth season.Ahead of season four’s final two episodes, released in July, Netflix debuted a number of billboards emblazoned with the words ‘Protect Steve’ surrounded by roots related to the overgrowth in the Upside Down.The marketing ploy caused many fans to fear for the safety of Keery’s character Steve Harrington in the final two episodes, something which amuses the actor today.“That was some very funny Netflix marketing,” laughs Keery to NME. “It’s pretty funny because they just freaked everybody out, but they knew how it ended!“It was like: ‘why are they saying this?’ Why are they doing this to everyone!”AT ALL COSTS!!! pic.twitter.com/qabjmpy0y1— Netflix (@netflix) June 29, 2022The actor however missed most of the anguish due to his absence from social media.