. One PETA supporter was nude apart from the body paint that covered her in tendon and muscle-inspired flourishes from head to toe for a “skinned” animal effect. On her chest, a message to the brand read: “Coach: Leather Kills." A second, clothed protester marched down the catwalk carrying a sign emblazoned with the same sentiment.The demonstrators were quickly removed from the catwalk by security guards, who lifted the women off the ground and carried them out of the event.“Today’s conscientious consumers know that the future of fashion lies in innovative vegan materials, not in cows’ sliced-off skin,” said PETA executive vice president Tracy Reiman in a .