James Bond to acclaimed TV assassins and world beating popstars, Merseyside has produced a number of stars who have made it big. The region is also blessed with numerous charismatic TV and radio presenters who have now become household names in their own right. However, success in their chosen fields hasn't come easy, and many have done it the hard way, cutting their teeth in local shows before finding their first taste of fame.
Smiling faces and QR codes... the incredible transformation of missing persons posters
28.05.2022 - 14:53 / manchestereveningnews.co.uk
Missing persons posters and billboards have been transformed with the us of 3D imaging and Artificial Intelligence in a bid to make them more memorable.
The charity Missing People hope the new look will maximise the chance of the public engaging with the posters and taking action to find those pictured. They are set to include less information, which researchers suggest can sometimes overload people, and feature 3D images and smiling faces, in the hope they make an instant connection with passers-by.
After a decade of the old format, the word "missing" will now be replaced with the words "help find," as research suggests people are more likely to engage when presented with a clear call to action. They also include a QR code to encourage passers-by to tap into social media and spread the word among their networks, and background maps of where the person was last seen.
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The new posters, which feature details of current missing people, first appeared on billboards across London on May 25 to mark Missing Children’s Day. Some 70,000 children and young people are reported missing every year in the UK, and many more go unreported, according to Missing People.
Claire Croucher's daughter Leah Croucher was 19 when she went missing from Milton Keynes in Buckinghamshire on February 15, 2019. She will be one of the first people to appear on the new billboard design, which will be being rolled out across the country going forward.
Ms Croucher said: "One of the many challenges as a parent of a missing person is trying to communicate who you’ve lost. We feel that if the public were to understand who our daughter is, they are more likely to
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