‘Smile’ Grins at Box Office With $2 Million in Thursday Showings

Broadway box office held steady at $28,621,480 last week as a slate of new productions began or continued previews (Almost Famous and Kimberly Akimbo filled more than 90% of their seats), MJ and Leopoldstadt set house records and The Phantom of the Opera was once again standing room only as the long-running Andrew Lloyd Webber musical heads toward its Feb. 18 closing.

Rebecca Rubin Film and Media Reporter Paramount’s R-rated thriller “Smile” continues to beat box office expectations in North America and beyond. Over the weekend, the horror movie added $16.3 million at the international box office, boosting its overseas tally to $66.4 million. Globally, “Smile” has grossed $137.5 million, a killer result for a film with a $17 million production budget. It’s an even bigger win when taking into account that “Smile” was originally commissioned for the streaming service Paramount+ and wasn’t intended to play in theaters at all. But positive test screenings encouraged Paramount to give the film a full theatrical rollout. It’s the studio’s latest win following “Top Gun: Maverick,” “The Lost City,” “Scream” and “Sonic the Hedgehog 2.”

“Halloween Ends” is only just beginning.The slasher film cut its way to first place at the box office on Friday, earning more than $20 million in theaters.The sequel to last year’s “Halloween Kills” is predicted to take in $43.4 million on its opening weekend, according to Variety.“Smile” was bumped from the top spot this week, moving down a notch to second, after spending two weeks at number one.The flick surpassed earnings of $100 million at the global box office in less than two weeks, as per Collider.The live-action/CGI musical comedy “Lyle, Lyle, Crocodile” swam down to third place, clawing in $2 million. The movie adaption of the popular children’s book series enjoyed a $11.5 million domestic debut on its opening weekend, according to Deadline.“The Woman King” held up her crown, remaining in fourth, with a $1 million-dollar take.

Independent projections predicted a $50 million opening weekend for the Universal and Blumhouse picture, on par with that of “Halloween Kills.” The 2021 sequel scored $4.9 million at its Thursday box office debut. In 2018, “Halloween” made $7.7 million on its first night and went on to earn an eye-popping $77.5 million from its opening weekend – the second highest of any rated-R horror movie at the time.Set four years after the events of “Halloween Kills,” “Halloween Ends” presents the last showdown between Laurie Strode (Curtis) and longtime nemesis Michael Myers.

Universal’s release of Blumhouse, Miramax and Trancas’ Halloween Ends saw a Thursday night of $5.4M from 3,200 theaters. Showtimes began at 5PM. That figure is +11% from last year’s Halloween Kills‘ previews which were $4.85M.

Jordan Moreau “Halloween Ends” is just beginning — the final installment in the long-lived horror franchise picked up $5.4 million at the box office in Thursday night previews. The film should hack and slash its way to $50 million to $55 million in its opening weekend, according to projections, even with a same-day release on Peacock. Last year’s “Halloween Kills” opened to $49 million at the box office and had the same Peacock release strategy, so an even bigger launch would be bloody good for the Universal film. Jamie Lee Curtis’ PTSD-riddled survivor Laurie Strode faces off against psycho killer Michael Myers once again for the 13th entry in the franchise, and “Halloween Ends” promises to be the very last showdown between the two foes — at least, until another reboot comes knocking at the door. The “Halloween” timeline is as full of holes as one of Michael’s victims, but the latest movie caps off a trilogy of modern-day sequels that began with 2018’s “Halloween” and its 2021 sequel “Halloween Kills.” The three movies follow the events of John Carpenter’s original 1978 horror, which introduced audiences to Curtis in her film debut and the soon-to-be slasher icon Michael Myers. There have been a handful of other “Halloween” sequels and two rebooted films directed by Rob Zombie, but the new trilogy retcons those and catches up with Laurie and her family 40 years later.

Rebecca Rubin Film and Media Reporter Laurie Strode is going out with a bang. “Halloween Ends,” the supposed finale to Universal’s long-running slasher series (are we ever going to be able to quit Michael Myers?) is targeting a healthy $50 million to $55 million in its opening weekend even with its hybrid release on Peacock. If those estimates hold, it’ll be the first movie since “Thor: Love and Thunder” in July to open to at least $50 million. “Halloween Ends” is the rare day-and-date release with a proper point of comparison since its predecessor also launched on streaming during the pandemic. “Halloween Kills” opened to $49 million last October while landing simultaneously on the NBCUniversal-owned Peacock — a bloody-good result given the COVID-era limitations in 2021. “Halloween Ends,” which is playing in 3,800 North American theaters, has the added benefit of monopolizing the entire Imax and premium large format footprint.

Patrick Frater Asia Bureau Chief Patriotic rescue film “Homecoming” largely dominated the Chinese box office over the latest weekend and brought to a close a deeply-depressed National Day holiday period. “Homecoming” earned $21.5 million between Friday and Sunday to lift its ten-day cumulative to $163 million, according to data from consultancy Artisan Gateway. That score accounted for a 71% share of the weekend’s $30.3 million total. Second-placed film “Ordinary Hero” earned just $2.2 million, giving it a ten-day total of $19.7 million. Previous top-ranking film, “Give Me Five” held on to third place, despite the volley of new releases on either September 30 or October 1. It collected $1.7 million for a cumulative of $60.8 million since release on Sept. 9, 2022.

“Smile” has become the latest original horror film, joining Universal/Blumhouse’s “The Black Phone” and 20th Century’s “Barbarian” to find low budget success thanks to strong word-of-mouth among horror fans. Against a production budget of $17 million, “Smile” now has a 10-day domestic total of $50 million, creating an intriguing match-up next weekend as the theatrically exclusive film goes up against a franchise horror film, Universal/Blumhouse’s “Halloween Ends,” which has a much higher profile but will also be released day-and-date on Peacock this Friday.

“Smile,” which was projected for an opening in the high teens against its $17 million production budget, actually saw a slight 4% increase in grosses from Friday to Saturday, beating industry estimates which had predicted a slight decrease after the film earned audience scores of B- on CinemaScore and a 69% positive rating on Comscore/Screen Engine’s PostTrak. While those scores could signal a more frontloaded box office run, the word-of-mouth among hardcore horror fans still seems to be running pretty strong and giving “Smile” a chance to match the $23.6 million opening of Universal/Blumhouse’s “The Black Phone” from earlier this year if Sunday numbers also beat projections.

Brent Lang Executive Editor Paramount’s “Smile” debuted to a sizzling $22 million, easily topping the domestic box office. The horror film beat out the weekend’s other new wide release, Universal’s LGBTQ romantic comedy “Bros,” which landed in fourth with a paltry $4.8 million debut. “Smile” ranks as one of the better original horror debuts of the year, beating out 20th Century Studios’ “Barbarian” ($10 million) and Sony’s “The Invitation” ($7 million). As the box office enters October, the horror genre will continue to take center stage with Universal’s “Halloween Ends” releasing in two weeks and hoping to cash in on the excitement for thrills and chills. The box office result for “Smile” is a frighteningly good haul, seeing as it cost Paramount a measly $17 million to produce. The company used some clever marketing tactics this week by strategically placing paid actors, with huge, creepy smiles plastered on their faces, behind home plate during televised Major League Baseball games. Social media users quickly noticed the unsettling fans, who wore “Smile” t-shirts, when the cameras zoomed in on batters stepping up to the plate.

Rebecca Rubin Film and Media Reporter Hold onto your bucket hats: Sony’s action-thriller “Bullet Train” crossed $100 million at the domestic box office. It’s an impressive milestone (in post-COVID times) for an original movie that doesn’t involve marquee comic book heroes or intergalactic adventures. It helps, of course, that a bankable actor like Brad Pitt stars in the film, as a heavily therapized assassin named Ladybug. “Bullet Train” reached $101 million in domestic ticket sales on Friday, making it only the 14th release this year to hit that benchmark. With another $130 million at the international box office, the film has now earned $231 million in global ticket sales to date.

J. Kim Murphy “Smile” has something grin about this weekend. The creeper is projected to land a $19 million debut from 3,645 locations. It’s a fantastic start for the genre film, which carries a modest $17 million production budget. Compared to other original horror entries this year, Universal’s supernatural kidnap thriller “The Black Phone” kicked off with $23 million while 20th Century Studios’ “Barbarian” opened to $10 million. “Smile” landed a mildly positive “B-” grade through research firm Cinema Score, though such a figure is standard for a horror release. The film has drawn good buzz with solid reviews, scoring a 79% from top critics on review aggregation website Rotten Tomatoes. Variety‘s chief film critic Owen Gleiberman praised the film in his review, writing that it “sets up nearly everything — its highly effective creep factor, its well-executed if familiar shock tactics, its interlaced theme of trauma and suicide — before the opening credits.”

“Smile” is opening on the upper end of pre-release independent projections with $8.2 million earned on Friday from 3,645 locations and an estimated $19 million opening, which would be the third straight weekend that a No. 1 film has earned that amount.

Smile,” the unsettling Paramount horror about grins, murder and suicide, has earned $2 million from Thursday previews at the domestic box office. On the other side of the cinematic spectrum, Universal’s “Bros,” a romantic comedy with entirely LGBTQ cast, has grossed $500,000. As the two movies face off at the box office this weekend, “Smile” is expected to earn the top spot over “Bros” and defending champ, “Don’t Worry Darling,” which has earned $25.5 million in its first week of release. The horror movie is projected to earn between $16 million and $20 million this weekend. Paramount will be smiling from ear to ear with a box office haul anywhere in that range, seeing as the low-budget fright fest cost a measly $17 million to make.

The Piano Lesson led the pack of Broadway’s recent arrivals at the box office last week, with the August Wilson revival starring Samuel L. Jackson, John David Washington and Danielle Brooks grossing $795,306 for its first seven performances at the Ethel Barrymore Theatre.