audience President reports

Sinclair Broadcast Group Aims to Sell Ads Based on Impressions

variety.com

Brian Steinberg Senior TV EditorSinclair Broadcast Group said Tuesday it intends to start selling its linear and digital ad inventory based on a “common impression-based currency,” joining the ranks of other local-station owners moving to change the nature of their transactions with Madison Avenue as technology spurs new ways consumers watch their video favorites.Sinclair, which owns and/or operates 21 regional sports networks and owns, operates and/or provides services to 186 television.

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