Superhero sweeties! These Marvel Universe members all have little ones at home.
07.02.2022 - 18:07 / variety.com
Brian Steinberg Senior TV EditorGet ready for a taste of “Saturday Night Live” on Super Bowl Sunday.Scarlett Johansson and Colin Jost, the “Avengers” star and “Weekend Update” anchor, famously got married after meeting at “SNL.” Now they are set to appear in their first project together: a Super Bowl commercial for Amazon’s Alexa.“There’s something nice about the fact that there has never been anything with them together,” says Claudine Cheever, vice president of global brand and fixed marketing for Amazon, in an interview. “It’s a mystery element: What are they like together?”In a 60-second ad slated to air early in the fourth quarter on NBC’s broadcast of Super Bow LVI on February 13, Johansson and Jost wonder what things might be like if Amazon’s Alexa voice device could read minds.
The results are funny and cringeworthy in equal measure, and the actors “were very involved in the joke writing,” Cheever says. Advertisers like PepsiCo and Anheuser-Busch InBev get a lot of credit for their annual appearances in the Super Bowl, but Amazon has been a steady sponsor for the past six years, using the Big Game to tout everything from new series on its streaming-video service to its various home gadgets.
In addition to the Alexa commercial, Amazon is planning to run a spot promoting its new control over the NFL’s “Thursday Night Football” as part of a mammoth series of rights deals between the league and several media companies.For Amazon, getting its message out has long relied on using popular celebrities. In the past, the company has enlisted Cardi B, Rebel Wilson, Harrison Ford and Anthony Hopkins, among others.The top criteria in deciding who to use? “Celebrities work well for us when they will poke fun at themselves,
.Superhero sweeties! These Marvel Universe members all have little ones at home.
Scarlett Johansson is breaking into the beauty industry.
Days away! Scarlett Johansson’s much-anticipated skincare line is coming very soon — and the 37-year-old actress is finally (!!) spilling some new details about the brand.
Sasha Urban editorThe Hollywood sign is getting a temporary makeover following last night’s hometown Super Bowl win. Until Wednesday, the sign will read “Rams House” in honor of the Los Angeles team’s victory over the Cincinnati Bengals.The installation is a collaboration between the Rams, the City of Los Angeles, the Hollywood Sign Trust and the Hollywood Chamber of Commerce.
Todd Spangler NY Digital EditorWhat was the most popular Super Bowl LVI ad? According to YouTube, the No. 1 most-watched spot on Sunday was Amazon’s portrayal of Alexa wreaking havoc on the domestic bliss of Scarlett Johansson and Colin Jost.Johansson and Jost, who famously wed after meeting on “Saturday Night Live,” imagine what it would be like if Alexa could actually read their minds. In short, the couple discover that the truth hurts.Celebrities also featured prominently in several of Sunday’s other top Super Bowl ads as measured by YouTube views.Those included Zach Braff and Donald Faison (former “Scrubs” costars) and Miley Cyrus in ads for T-Mobile; Eugene Levy, along with Catherine O’Hara, Brie Larson, Danai Gurria and Dave Bautista, for Nissan; Idris Elba for Booking.com; “Ted Lasso” star Hannah Waddington for shopping app Rakuten; and Arnold Schwarzenegger (as Zeus) and Salma Hayek (as Hera) for BMW.
Super Bowl broadcast wasn’t just about football — with many viewers tuning in to simply see the TV commercials that aired in between the on-field action. NBC expected 100 million Americans to watch the event, meaning they were able to charge close to $7 million for a 30-second ad slot.
Husband and wife duo Scarlett Johansson and Colin Jost are starring in a new Super Bowl Commercial for Amazon!
Scarlett Johansson and Colin Jost are about to be on everyone’s television screens thanks to their Super Bowl commercial.
Rams and the Bengals — it’s also about the day’s buzziest commercials. This year, celebrities including Megan Thee Stallion, Ewan McGregor, Zendaya, real-life couple Scarlett Johansson and Colin Jost and Kevin Hart are just a few of the names lending star power to the ads.The game airs beginning at 6 p.m.
Super Bowl without some must-see, star-studded commercials! Every year, families gather around the television on Super Bowl Sunday to watch the fun and exciting TV spots — and also a football game.The nation's biggest companies shell out millions to craft hilarious, clever, touching and downright wild ads for the annual sporting event.
Rob Lowe is bringing evil back.
Miley Cyrus and Dolly Parton are the latest in a long line of celebs teasing a Super Bowl ad ahead of this Sunday’s big game.
Salma Hayek and Arnold Schwarzenegger might have one of the best Super Bowl commercials in history. The big game is just a few days away and the actors have a huge campaign with BMW for their new iX electric vehicle. Hayek shared a 60-second ad on her Instagram and, the Hollywood A-listers play the Greek God Zeus and his wife Hera as they retire from Mount Olympus to live on earth.
Zendaya — or should we say -- is taking the seashore by storm. The Euphoria star is bringing the classic tongue twister to life, thanks to Squarespace's newly revealed Super Bowl commercial. Yes, Sally is still selling seashells, but thanks to Squarespace, she's become a «seaside sensation,» expanding her line to include skirts and sarongs, serenity sessions at sunrise, seaside snacks and excursions of the seashore.
Are you ready for some commercials?!
announced on Feb. 3 that Super Bowl LVI was officially “sold out of every in-game unit across NBC, Telemundo and all digital platforms, including Peacock.” Multiple 30 second spots sold for a whopping $7 million—which, according to NBCUniversal, is a new unit rate average record for a Super Bowl! Amazon, Uber Eats and Booking.com are among this year’s advertisers who enlisted famous faces like Scarlett Johansson, Colin Jost, Gwyneth Paltrow, Trevor Noah and Idris Elba for their ads.