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07.02.2022 - 19:31 / etcanada.com
Fans are getting a look at Scarlett Johansson and Colin Jost’s domestic life.
The couple star in a big Super Bowl ad for Amazon’s Alexa, in which they imagine what it would be like if the voice assistant could read their minds.
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In one part of the ad, Johansson performs a scene from a play she’s apparently starring in, and when she tells Jost what date it opens, Alexa chimes in, “Setting reminder to fake your own death on March 8.”
Asked if she enjoys doing love scenes with acting partners, Johansson says, “It’s the worst,” but then Alexa plays the Fleetwood Mac song “Little Lies”.
On Monday morning, the couple appeared on “Good Morning America” to talk about the ad.
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“I don’t think anyone really wants their mind read at all,” Jost said, but when Johansson suggested maybe she’d be okay with it, he added, “Maybe you’re just a saint.”
“I’m for it,” Johansson joked.
The ad will air during the Super Bowl on Feb. 13.
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Todd Spangler NY Digital EditorWhat was the most popular Super Bowl LVI ad? According to YouTube, the No. 1 most-watched spot on Sunday was Amazon’s portrayal of Alexa wreaking havoc on the domestic bliss of Scarlett Johansson and Colin Jost.Johansson and Jost, who famously wed after meeting on “Saturday Night Live,” imagine what it would be like if Alexa could actually read their minds. In short, the couple discover that the truth hurts.Celebrities also featured prominently in several of Sunday’s other top Super Bowl ads as measured by YouTube views.Those included Zach Braff and Donald Faison (former “Scrubs” costars) and Miley Cyrus in ads for T-Mobile; Eugene Levy, along with Catherine O’Hara, Brie Larson, Danai Gurria and Dave Bautista, for Nissan; Idris Elba for Booking.com; “Ted Lasso” star Hannah Waddington for shopping app Rakuten; and Arnold Schwarzenegger (as Zeus) and Salma Hayek (as Hera) for BMW.
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announced on Feb. 3 that Super Bowl LVI was officially “sold out of every in-game unit across NBC, Telemundo and all digital platforms, including Peacock.” Multiple 30 second spots sold for a whopping $7 million—which, according to NBCUniversal, is a new unit rate average record for a Super Bowl! Amazon, Uber Eats and Booking.com are among this year’s advertisers who enlisted famous faces like Scarlett Johansson, Colin Jost, Gwyneth Paltrow, Trevor Noah and Idris Elba for their ads.