Though Kate Middleton and Prince William wed over a decade ago, we’re still talking about the details of their big day – including the scent Kate chose to wear for her nuptials. We haven’t had concrete details but it’s widely rumoured that the Duchess of Cambridge chose a perfume from a little-known UK perfume brand, Illuminum London, for the big day. As you might expect, the “Kate Middleton effect” caused the White Gardenia Petals perfume to sell out almost as soon as rumours broke of the Duchess’ bridal seal of approval.