Robert Pattinson had a dream. In isolation, the former vampire and the current Batman was ruminating on a business plan that should be foolproof. It began with two simple questions: “[What if] pasta really had the same kind of fast-food credentials as burgers and pizzas” and “How do you make a pasta which you can hold in your hand?” His invention would be called the “Piccolini Cuscino,” he told GQ. In Italian, it means “Little Pillow.”