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Red Bull Hires Nat Geo’s Bernadette McDaid as Global Head of Content Development (EXCLUSIVE)
14.01.2020 - 16:56 / variety.com
Red Bull Media House has hired National Geographic and former Science Channel exec Bernadette McDaid as global head of content development, Variety has confirmed.
The exec, who is to begin the role on Jan. 20, is to focus on expanding Red Bull’s programming ambitions. McDaid, who has been based out of London for the last three years, will relocate to Red Bull HQ in Salzburg, Austria, for the role.
Formed in 2007, the entertainment arm of the popular energy drink company produces and licenses
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