PrettyLittleThing founder Umar Kamani stepping down as CEO after 12 years running global fashion empire
16.04.2023 - 20:37
/ manchestereveningnews.co.uk
PrettyLittleThing founder Umar Kamani has announced he will be stepping down as CEO after 12 years of running the fashion empire.
The businessman, 35, who is from Manchester, first set up the fashion company in 2012 alongside brother Adam and has overseen the brands' growth over the years, creating a global empire now estimated to be worth billions.
Kamani shared a lengthy statement to his Twitter profile on Sunday, announcing the 'difficult decision' to step down as CEO and his hopes to 'build new brands' in the future.
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PrettyLittleThing has become known for huge celebrity collaboration deals including with the likes of Kylie Jenner, Little Mix and Love Island's Molly-Mae Hague, who is the creative director.
The Mail reported that Umar had previously sold his remaining 34 per cent stake in PrettyLittleThing to Boohoo, another huge fashion brand which was co-founded by his father Mahmud Kamani back in 2006.
In a lengthy Twitter statement, Umar penned: "After 12 years as CEO and Founder of PrettyLittleThing I have made the difficult decision to step down from my position as CEO. 12 amazing years that changed my life and I will be forever grateful for all those memories.
"I’m at the stage in my life where I need to set myself new challenges and goals and build new brands that hopefully you all love and support as much as you did with this one.
"When I first had the idea of setting up this brand, I could never have imagined what we would go on to achieve. Since our humble beginnings in 2012, PLT has gone on to eventually become one of the biggest fashion brands in the world.
"If you know me, you’ll know Disneyland and all the magic surrounding it has