Peter Bart: Trapped In A Circus Of Sleaze, David Pecker Had Looked For An Escape Route
24.04.2024 - 22:15
/ deadline.com
David Pecker stabbed impatiently at his veal piccata. We’d been having a cordial business lunch, but he was growing frustrated. The publisher of the National Enquirer was pitching an ambitious deal to me involving major money — not a Stormy Daniels sort of deal — but my disinterest in it puzzled him.
“This could be an important journalistic venture,” he said.
“That may be true,” I replied, “but I don’t care to be part of it.”
We exchanged a friendly handshake and he picked up the tab, but no deal was made.
A decade later, Pecker is wallowing in another journalistic venture, albeit perversely different. The Donald Trump hush-money criminal trial, in which he is a key witness, hinges on a controversial Pecker deal, this one with Trump. It involves a “catch and kill” genre story — one at which Pecker had become a master.
Pecker, having made a deal with prosecutors, testified that he paid for a bogus story from a doorman alleging that Trump had fathered an illegitimate child. The story was “catched,” then “killed,” as were other even more devastating stories involving Trump’s alleged sexual liaisons.
The Enquirer, long a suppository at newsstands nationwide, practiced what Pecker himself described as “checkbook journalism.” Insiders were paid for stories, real or fabricated, and often paid more for killing them upon demand.
But Pecker had wanted more. Although newsy and widely discussed, the Enquirer had also become dangerous, its toxic stories steeped in litigation.
Having climbed the CBS ladder on the financial side, Pecker had become a major figure in the Hachette-Filipacchi publishing empire with stakes in magazines and books worldwide. He was infamous for his Enquirer role, but he had decided the time had come to