Pete Davidson Eats a Jon Hamm and Brie Larson Sandwich In Hellmann’s Super Bowl Commercial
06.02.2023 - 22:15
/ usmagazine.com
A celeb sandwich. Pete Davidson makes a delicious meal with Jon Hamm and Brie Larson in Hellman’s new commercial, set to air during Super Bowl LVII.
The game day ad starts with Hamm and Larson in a refrigerator with a giant jar of mayonnaise. “Brie, any idea why we are in a fridge?” the Mad Men alum, 51, asks.
“Well, I’m Brie,” the Oscar winner, 33, notes. “And you’re …”
Hamm says his first name before he realizes their connection. “Brie and Hamm!” he says. “Hamm and Brie — I get it. And Hellman’s!”
Larson explains, “We’re dinner.”
Hamm adds, “With Hellman’s, all these leftovers can be anything.”
Suddenly, the fridge door opens, revealing the hungry Saturday Night Live alum. “Is that Pete Davidson?” Hamm asks. “He really is everywhere.”
“I’m gonna eat you guys,” the Staten Island native, 29, declares.
Luckily, Davidson uses actual meat, cheese and Hellman’s mayo to create a mouthwatering ham and brie panini. “You guys are really delicious,” he tells them.
“That’s … that’s weird,” Hamm declares.
Davidson announces: “Hellmann’s brings leftovers to life.”
The Unilever brand’s campaign tagline — “Make taste, not waste” — is shown with Hellman’s driving awareness around food waste at home.
It’s the brand’s third Super Bowl spot highlighting the issue, and it’s Davidson’s second year being part of Hellman’s game day commercials. He was tackled by Jerrod Mayo in the 2022 promos.
“Being a part of last year’s ad with Hellmann’s really opened my eyes about the issue of food waste,” Davidson said in a Tuesday, February 6, press release. “When they asked me to open up my fridge this year and get more people to think about bringing leftovers to life, I thought it was pretty cool.”
Hamm said he was delighted to join Hellman’s and Davidson. “Filming