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While no footage was offered, Sony did take time in the CinemaCon presentation to tease the next installment in the “Bad Boys” franchise. Sony’s opening presentation featured Will Smith and Martin Lawrence stumbling through an intro with confusion about whether they were happy or unhappy not to be at CinemaCon. The film is four weeks into shooting, and the brief joke pre-taped bit concluded with the stars introducing Sony Pictures Motion Picture Group President Josh Greenstein who came to the stage and bragged about 23 theatrical releases for the coming year, emphasizing a wide variety of movies beyond just conventional blockbusters.

Refresh for updates ….Sony kicked off the first night of CinemaCon with a tape message from Will Smith and Martin Lawrence from the set of Bad Boys 4.

Sony Pictures Motion Picture Group and Legendary Entertainment have made a new multi-year worldwide film distribution partnership. The deal replaces the former pact which Legendary had with Warner Bros, however, both studios will continue to remain in business on select existing titles, read the upcoming Dune: Part Two which is shooting for a Nov. 3, 2023 release, as well as the Monster-verse movies. We told you back in August that Legendary was looking to move off its Warner arrangement.

Legendary Entertainment and Sony Pictures Motion Picture Group have launched a multiyear worldwide film distribution partnership pursuant to which Sony Pictures will market and distribute Legendary’s new upcoming theatrical film titles, the companies said Monday.Legendary and Sony Pictures are aligned in their ongoing commitment to theatrical distribution as a driver for other “downstream” windows and the theatrical window’s long-term value for films.As part of the pact, Sony Pictures will market and distribute new Legendary theatrical releases worldwide excluding China, where Legendary East will handle all marketing and distribution activities. Sony Pictures will also handle home entertainment and TV distribution for the titles it releases.

reported in September, Paul Dano, Seth Rogen, Sebastian Stan and Pete Davidson lead the cast in undisclosed roles. Shailene Woodley joined them last week.

Zack Sharf Tom Cruise’s “Top: Gun Maverick” is the box winner of the year so far, and it’s not even close. The long-awaited sequel has earned $617 million and counting at the domestic box office and $1.2 billion so far worldwide. Outside of “Spider-Man: No Way Home” and its $1.9 billion gross, “Top: Gun Maverick” has been hailed by many in the press as reigniting the box office after the pandemic woes.

Selome Hailu On Tuesday, the Variety Entertainment Marketing Visionaries Award, presented by Spotify, went to Sony Motion Pictures Group president Josh Greenstein; HBO and HBO Max’s executive vice president of brand and content marketing Zach Enterlin; HBO Max’s executive vice president of originals marketing Pia Chaozon Barlow; and Disney Studios Content’s president of marketing Asad Ayaz.“I want to call out the people that are being honored here tonight. You make it look so easy,” said Ann Piper, head of client partnerships on the U.S. vertical team at Spotify.

Cynthia Littleton Business EditorIn a world awash in marketing messages and entertainment options, spurring consumers to check out new movie titles at the multiplex is no easy task. And that was before pandemic conditions made everything about going to a theater that much more complicated.“Now there’s an extra step,” said Michael Moses, chief marketing officer for Universal Pictures.

Ashley Hume Sommer Carbuccia’s time-traveling comedy short “Mac & Cheese” was awarded best film at the 2022 Easterseals Disability Film Challenge Awards. “Mac & Cheese” took home a total of three prizes at the annual event, with Amanda Pinto winning best director and Jake Nathanson scoring best editor.The ceremony returned in-person for the first time in two years on Thursday night at Sony Pictures Studios’ Cary Grant Theater in Los Angeles.

William Earl Variety and Spotify will host a Marketing Visionaries Dinner on May 24. The in-person event, held in Los Angeles, will bring together top entertainment marketers from the film, TV, music and technology sectors.

$1.9 billion box office hit in the midst of record COVID-19 infection rates, it was fitting that Sony Pictures was the first studio to make its presentation at CinemaCon 2022 as Chairman/CEO Tom Rothman and his team took a victory lap after a successful winter led by “Spider-Man: No Way Home.”“What are you guys doing here? Don’t you know you’re dead? Not only merely dead but most sincerely dead?” joked Rothman to the CinemaCon attendees as he touted the $3.3 billion that Sony films have grossed at the worldwide box office.Along with the runaway success of “No Way Home,” Sony also released another Marvel hit with “Venom: Let There Be Carnage,” which reached $500 million worldwide without the aid of China, while “Ghostbusters: Afterlife” and “Uncharted” also found solid success with domestic audiences. The numbers vindicate Rothman and Sony motion picture group president Josh Greenstein’s pledge at last year’s CinemaCon to commit to theatrical releasing and to be a key part of the pandemic box office rebuilding process.

Bullet Train director David Leitch came with more than a trailer for his upcoming July 29 action film, rather the pic’s opening.

William Earl Variety is pleased to announce the in-person return of its annual Entertainment Marketing Summit, presented by Deloitte, at the NeueHouse in Hollywood on May 24. This year’s summit features keynote speaker Ayesha Curry and such other notable speakers as Josh Greenstein, President, Sony Motion Pictures Group; Jason White, Chief Marketing Officer, MTV Group; Jackie Gagne, SVP Multicultural Marketing, HBO; Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Solutions; and Jennifer Prince, Chief Commercial Officer, Los Angeles Rams.The one-day event will identify the best opportunities to engage today’s evolving audiences and consumers who continue to be a fast-moving target across growing media platforms.  “We could not be more excited to mark the return of our in-person events with Entertainment Marketing, one of the most successful and sought-after thought-leadership summits that Variety produces,” said Dea Lawrence, Chief Operating and Marketing Officer of Variety.

With that result, this $120 million blockbuster adaptation of the Playstation video game series has passed $100 million in global theatrical grosses having added an estimated $55.4 million internationally this weekend to bring its global total to $139 million through Monday. While critics dismissed the film with a 40% Rotten Tomatoes score, a largely young and male audience has embraced it with an 89% audience score and a B+ on Rotten Tomatoes.

“Debuting movies simultaneously in theaters and at home is devastating to our collective businesses,” Sony Motion Picture Group President Josh Greenstein told the attendees at Caesar’s Palace. “Our movies will be seen exclusive first in our movie theaters,” said Greenstein.

Sony, which was last seen at CinemaCon in 2018, brought the confab back alive from the pandemic as the President of the Motion Picture Group, Josh Greenstein, took center stage, promising the Culver City lot’s “commitment to protecting and preserving the theatrical window” to a great roar at Caesar’s Palace Colosseum venue.

Sony Pictures Entertainment veteran exec Keith Le Goy has been named chairman of distribution and networks.