Balancing Art and Automation: How Content Marketers Maneuver to Cut Through the Clutter

Elsa Keslassy International CorrespondentCharades has closed a raft of deals on “Little Nicholas: Happy as Can Be,” an animated feature which world premiered at Cannes in the Special Screenings section and will go on to compete at Annecy festival. Directed by Benjamin Massoubre and Amandine Fredon, “Little Nicholas: Happy as Can Be” is based on author René Goscinny and New Yorker cartoonist Jean-Jacques Sempé’s popular children books from the 1960’s which have been translated into than 30 languages.

Nick Vivarelli International CorrespondentGlobal arthouse movie streamer, producer and distributor MUBI has acquired all Turkish rights to Iranian director Saeed Roustaee’s timely Cannes title “Leila’s Brothers.”A female empowerment drama set against the backdrop of a family crushed by debts linked to international economic sanctions, “Leila’s Brothers” won the International Federation of Film Critics (Fipresci) prize for best film in Cannes’ main competition.  The film, which is Roustaee’s third feature, follows from his tense actioner “Just 6.5,” about a cop trying to pin down a drug lord.

APPOINTMENTSThe O2 in London has hired Robbie Balfour as Marketing Director. “It’s a big year for The O2 as we celebrate fifteen years of the venue, and we’re THRILLED to welcome Robbie to the team to help drive our iconic brand forward into the next phase”, says General Manager Steve Sayer.Apple Music has hired Juan Paz as Global Head Of Latin Music Business.

A family have described feeling 'trapped' and 'scared' after their flights were cancelled at the last minute, stranding them in Turkey, leading to costs of nearly £2,500 for new flights and hotels. It comes amid more chaos at Manchester Airport as mountains of abandoned bags are left after arrivals.

Jayanta Jenkins is leaving his post as head of Content Marketing for Disney Branded Television and National Geographic Content after a year and a half. His last day is June 10.

Cara De La Hoyde was excited to show off her new teeth after embarking on a trip to Turkey to have them done.The 31 year old beamed whilst sharing glimpses of her bright white smile on Instagram Stories in a clip as she said: "I've got my new teeth. See you soon Nathan”, referring to her husband Nathan Massey. Cara spent the past few days also enjoying a break away without the two children she shares with Nathan, soaking up the sun as she looked forward to her dental treatment at Dental Centre Turkey.

Christopher Vourlias Zeynep Atakan, the producer of Nuri Bilge Ceylan’s Palme d’Or winner “Winter Sleep,” has come on board to co-produce and handle international sales for “Hilal, Feza and Other Planets,” director Kutluğ Ataman’s follow-up to his 2014 Berlin Film Festival player, “The Lamb.”The film begins soon after Turkey’s September 1997 coup, when Hilal and Fatma leave their Muslim town near the Turkish capital, Ankara, to study at the state university in Istanbul. A new law bars Fatma from entering the campus if she wears her religious head scarf.

Strictly stars James and Ola Jordan recently jetted off to Turkey with their daughter Ella, three, and whilst away the family discovered the infant takes just after her mum and dad.MORE: Exclusive: James and Ola Jordan's emotional farewell with grandparents and toddler Ella – watch videoPosting to his Instagram feed on Wednesday, James shared a wonderful video of Ola helping Ella out of her buggy after she asked to "dance" to a DJ playing at the Rixos Premium Tekirova where they are staying.WATCH: Strictly's James and Ola Jordan's daughter Ella takes after dancer parentsCaptioning the post, the father-of-one said: "Precious memories made on this holiday with @olajordan and Ella," with a red love heart.SEE: Ola and James Jordan's heartache as daughter Ella battles separation anxietyREAD: James and Ola Jordan reveal toddler Ella's tough day: 'She was distraught'In the video, Ella can be heard saying " Dance… daddy dance!". The exciting clip also captures the glamorous details of the lavish resort, including a chic pebble firepit, stunning cherry blossom trees and floral decorations.Ella enjoying watching the flamingos with her dadFans couldn't believe how much the little one resembled her parents in the clip.

Manori Ravindran International EditorGlobal streamer and distributor MUBI has struck again, this time snapping up select markets for Lukas Dhont’s keenly anticipated “Close.”MUBI has acquired the U.K., Ireland, Latin America, Turkey and India.The film stars Lea Drucker, Émilie Dequenne, Kevin Janssens and newcomers Eden Dambrine and Gustav De Waele. “Close” will receive its world premiere on Thursday at the festival, where it’s playing in competition.The film will be released theatrically followed by an exclusive MUBI streaming release.“Girl,” Dhont’s debut feature film, won the Camera d’Or at Cannes in 2018.

EXCLUSIVE: Mubi has acquired Lukas Dhont’s Cannes Competion entry Close for the UK, Ireland, Latin America, Turkey and India.