Claudia Eller Entertainment art pandemic Claudia Eller

Balancing Art and Automation: How Content Marketers Maneuver to Cut Through the Clutter

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variety.com

Cynthia Littleton Business EditorIn a world awash in marketing messages and entertainment options, spurring consumers to check out new movie titles at the multiplex is no easy task.

And that was before pandemic conditions made everything about going to a theater that much more complicated.“Now there’s an extra step,” said Michael Moses, chief marketing officer for Universal Pictures. “We have to convince them to go to the movies, and then we have to convince them to pick our movie.”Moses spoke Tuesday afternoon as part of Variety’s Entertainment Marketing Summit, presented by Deloitte, which was held at NeueHouse Hollywood.

The daylong, in-person event featured marketers and executives from across the content and distribution spectrum. The lively discussion about the state of content marketing included Sony Motion Pictures Group president Josh Greenstein and Ukonwa Ojo, chief marketing officer for Amazon Prime and Amazon Studios and was moderated by Claudia Eller, Variety Editor-in-Chief.

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