HBO series Succession, joined the protest on behalf of animal rights organisation PETA on Tuesday (May 10) in Midtown Manhattan, New York.In a 30-minute video shared on PETA’s Facebook page, Cromwell is seen glued to the counter alongside his fellow protesters as he reads a statement.“My friends at PETA and I are calling on Starbucks to stop punishing kind of and environmentally conscious customers for choosing plant milks,” Cromwell said.