Pathé U.K. Managing Director Discusses Focusing on Quality Not Quantity
10.05.2022 - 19:17
/ variety.com
K.J. Yossman The beating heart of Pathé U.K. is Cameron McCracken, the lawyer-turned-producer who’s been at the company for over two decades, with 15 of those years at the helm as managing director.It would be an understatement to say the industry has changed over that time.
The production and distribution landscapes have morphed almost beyond recognition, and McCracken acknowledges that Pathé U.K. must remain flexible to stay in the game. That includes moving into television for the first time as well as being open to new models of distribution — including potentially forgoing theatrical exhibition.“At the core, we’re still a theatrical business,” McCracken says.
“But we have to evolve to accept that the business model is shifting.” It wouldn’t be the first time Pathé U.K. has shifted gears under McCracken’s tenure. In 2009, after “Slumdog Millionaire,” Pathé U.K.
moved away from general distribution, instead focusing on exclusively developing, producing and domestically distributing its own films ever year, a meticulous process McCracken describes as “an haute couture activity.” (The exception to this rule is Pedro Almodóvar, whose films Pathé U.K. continues to co-produce and distribute.)“That’s what the filmmakers like,” McCracken says of Pathé U.K.’s tightly curated slate. “That’s why they keep coming back, as opposed to just being another frock coming down the high street.
It’s a very different world, that Pathé U.K. model.”It’s a model that sees the company control everything from a film’s inception to its IP to its delivery, including P&A (Warner Bros. Entertainment U.K.
handles the actual distribution across the U.K. and Ireland). While the haute couture route enables Pathé U.K.
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