Paramount Exploring Shuttering Showtime’s Stand-Alone Streaming Service And Shifting Content To Paramount+
14.09.2022 - 00:59
/ deadline.com
In the latest sign of companies looking to streamline their brands in an increasingly streaming-centric world, Paramount Global has explored discontinuing Showtime streaming service and folding its content into the Paramount’s flagship Paramount+ offering.
The Wall Street Journal first reported the news of the internal discussions Tuesday and stressed it’s early days. A source within Paramount confirmed talks have been held but emphasized that they are part of a broader assessment of distribution in the future. The lucrative traditional pay-TV business of Showtime remains intact after decades as a tried-and-true part of the linear bundle. The question now is about what shape it takes years from now, as streaming ambitions continue to grow and the linear base shrinks. Dynamics are shifting between pay-TV operators and programmers across the TV landscape, particularly in the premium cable sector, with HBO, Starz and Epix all having grappled with the same challenges facing Paramount and Showtime.
“We are always exploring options to maximize the value of our content investment by giving consumers access to great Paramount content through an array of services and platforms,” a company spokesman told Deadline in a statement.
While the numbers are not routinely broken out from the overall Paramount total of 64 million streaming subscribers (two-thirds of which are Paramount+), Showtime OTT has grown more than 200% over the past three years, say people acquainted with the numbers.
Showtime programming is already offered on Paramount+ in international markets. It is poised to enter some European markets this year as part of Sky Showtime, a joint venture with Comcast. Showtime’s over-the-top service launched in 2015, the same year as
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