Netflix’s fabled “culture deck,” which over the years has taken on the importance of the Magna Carta in tech and business circles, has gotten some updates reflecting the streaming giant’s current circumstances.
26.04.2022 - 22:35 / nme.com
Netflix subscribers in the UK share passwords between friends and family, according to research.As reported by research firm Digital i (via the Guardian), it’s estimated at least 27 per cent of Netflix’s 14.9million subscribers in the UK, over four million accounts, share their accounts with other households. It’s believed the real figure, however, could be higher.Ali Vahdati, Digital i chief executive, said: “Our estimates came from analysing account activity, and we corroborated this with various other sources.
That said, we still believe our results to slightly underestimate the [actual] incidence of password sharing.”The research also found that a “minimum” of 17million subscribers share passwords across Netflix’s five biggest markets in Europe – the UK, Germany, Spain, France and Italy. The country with the most password sharing is Spain at 47% of subscribers, followed by Germany (42%), France (35%), Italy (33%) and lastly, the UK.According to the study, password sharing is most common in the UK among 18-to-24-year-olds, with at least 29 per cent sharing accounts.Earlier this month, Netflix said over a 100million households subscribed to the service were sharing passwords with others.
In a statement from Netflix’s chief executive Reed Hastings, the company is said to be “working on how to monetise sharing”.“You know, we’ve been thinking about that for a couple years,” Hastings said. “But you know, when we were growing fast, it wasn’t the high priority to work on.
And now we’re working super hard on it.“Remember, these are over 100million households that already are choosing to view Netflix. They love the service.
Netflix’s fabled “culture deck,” which over the years has taken on the importance of the Magna Carta in tech and business circles, has gotten some updates reflecting the streaming giant’s current circumstances.
Todd Spangler NY Digital EditorNetflix loves to tout its culture of avoiding rules and minimizing corporate red tape. But of course, the company does have operating guidelines, famously detailed in the Netflix Culture document posted on its website.
ad-supported tier as soon as the end of 2022, according to a note to employees obtained by the New York Times.That’s also when Netflix plans to begin cracking down on password sharing, the newspaper reported Tuesday. Both the crackdown on password sharing as well as the ad-supported tier were ideas that the streamer had already floated in response to the Q1 loss of 200,000 subscribers that the company reported last month.
Netflix is intensifying its surprisingly sudden embrace of advertising, signaling to employees that it may roll out a cheaper, ad-supported tier of its streaming service by the end of 2022.
Todd Spangler NY Digital EditorNetflix may dive into the ad-supported VOD space as soon as the fourth quarter of 2022 — sooner than it originally signaled.Last month, as Netflix reported an unexpected drop in streaming subscribers in Q1 and forecast a 2 million sub loss for the second quarter, the company announced plans to roll out a lower-cost version of its streaming service with ads. Co-CEO Reed Hastings told investors at the time that Netflix would “figure out” the AVOD strategy “over the next year or two.”The company has evidently accelerated that timeline: Netflix informed employees of a Q4 target date for the ad-supported tier in a recent memo, the New York Times reported, citing two anonymous sources.
Netflix has opened an office in Italy and unveiled a huge slate of scripted and unscripted series and films from many of the country’s biggest producers, with Co-CEO Reed Hastings detailing the streamer’s roots in the nation.
Nick Vivarelli International CorrespondentNetflix on Friday officially opened its Italian base in Rome, in a classy neoclassical building near the iconic Via Veneto, and announced a substantial slate of originals that stand as testament to what co-CEO Reed Hastings called the streaming giant’s “growing business in Italy.”“The breadth and variety of our Italian slate perfectly represents our ambitions,” said Hastings, who took the stage at the presentation’s conclusion. Hastings took the opportunity to note how pleased he is that Paolo Sorrentino’s “The Hand of God,” which Netflix produced, scooped top honors at Italy’s David di Donatello Awards, the country’s top film prizes, earlier this week.Netflix’s new Italian slate is headlined by a high-end English-language series adaptation of “The Leopard,” the classic Sicily-set novel by Giuseppe Tomasi di Lampedusa.
Matt Blank, interim CEO of AMC Networks, said the company has “no plans” for ad-supported tiers of its family of targeted streaming services including Shudder, Acorn TV and AMC+.
A Netflix shareholder has sued the streamer for violating securities law after slowing subscriber growth led to a sharp decline in the company’s stock price.
Space Force has been cancelled by Netflix after two seasons.The streaming platform announced that the Steve Carell-led comedy series, which he co-created with The Office showrunner Greg Daniels, will not be returning for a third run of episodes.This comes just two and a half months after the release of the second season, which has received middling to negative reviews from critics.A parody of ex-president Donald Trump’s genuine desire to establish a Space Force as the sixth branch of the US military, Space Force centres on the everyday failings and absurd antics of General Mark R. Naird (Carell) and his team as they launch various space-related operations.Alongside Carell, the show starred John Malkovich, Ben Schwartz, Tawny Newsome, Jimmy O.
David Zaslav and Endeavor’s Ari Emanuel scored nine-figure compensation packages, a Day-Glo illustration of the lengths that board rooms go to reward the men (and it is exclusively men) at the top. Those gaudy figures came largely in the form of stock options, which means the take-home pay could shrink if the market takes a nosedive, but both men are still among the most richly remunerated in this or any industry.
If you're still watching Netflix on your ex's roommate's account, that access may not last much longer: Netflix is considering cracking down on password sharing, according to a report from the Associated Press. The streaming platform may also add a new, lower-cost subscription tier supported by ads, similar to its rival Hulu's.
Brian Steinberg Senior TV EditorMedia companies both old and new had pinned their hopes on riding a wave of interest in streaming well into the future. Now they are finding that there may be only so far the new technology can go.Netflix’ disclosure on Tuesday that it lost 200,000 subscribers in the first quarter and expects to lose 2 million more in months to come, has set the industry on edge — not because Netflix is a barometer of entertainment-sector health, but because it is furthest along the path that rivals ranging from Apple to Warner Bros.
Jennifer Maas TV Business WriterThe finale of CNN+’s “Land of the Giants: Titans of Tech,” titled “The Netflix Effect,” launches Thursday, perfect timing for an entertainment industry that is both reeling amid Netflix’s shocking Q1 subscriber miss, poor second-quarter outlook and the wait to see if CNN+ can find its groove as quickly as it might need to in order to survive.Based on the “Land of the Giants” podcast from Vox Media’s Recode, the CNN+ docuseries explores the complicated histories of Meta (a.k.a. Facebook), Apple, Amazon, Google and now Netflix.