It’s gonna take more than a few kidney stones to keep Kevin Costner down.
18.06.2024 - 15:15 / deadline.com
Oscar-winning filmmaker Asif Kapadia has revealed that he uses the skillset he previously perfected making commercials to get his feature-length projects across the line.
Kapadia, who made his name in the film world with a trilogy of biography documentaries Senna (2010), the Oscar-winning Amy (2015), and Diego Maradona (2019), was speaking at Cannes Lions, when he explained his commercial mindset:
“The work I’ve done in commercials has helped me make the films I make. Traditionally with a movie or drama, you write a script, spend years developing it, but because of the number of pitches you have to do when you meet people [making commercials], or you have a script and you have to visualize it, cut a really interesting deck or a sizzle reel, all of those tricks I learned while doing the odd commercial, I bring into movies.
“Whenever I make a film now, I always cut a really interesting short film, make a really interesting deck, all of that is traditional commercial-pitching, but most film people don’t do it. It starts with me making a short film, then we raise the money, then I have a deck that is very visual, and that process ends up becoming a film which becomes a trailer which becomes a short moment, that might end up on some social media app. That process for commercials, I’m using to make movies.”
Kapadia referenced his own distinctive style of filmmaking, first seen to award-winning effect in his film about the late Brazilian racing driver. “When I make a film, how can I make it unique? With Senna, the idea was there were no talking heads.”
For Amy – his feature exploring the life and death of London singer Amy Winehouse – he took a different approach: “How do I get Amy’s point of view across? It came through in
It’s gonna take more than a few kidney stones to keep Kevin Costner down.
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Amy Winehouse, Amy – will be pleased to hear he’s returning to the genre soon with a new project.Kapadia is known for his forensic, archive-heavy films about global stars including racing driver Ayrton Senna, Argentinian footballer Diego Maradona and Winehouse, but he has veered away from that approach recently. His latest show about tennis superstar Roger Federer’s final days before retirement uses precious little archive material, and when he has reverted to type it has been for streaming series such as Disney+’s Camden and 1971: The Year That Changed Everything on Apple TV+.
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