Just like any good friend, Selena Gomez is being cautious about her bestie’s new relationship!
19.10.2023 - 20:11 / deadline.com
A senior marketing executive at the NFL maintained that the league had nothing to do with helping to engineer Kansas City Chiefs tight end Travis Kelce‘s ultra-viral courtship of pop superstar Taylor Swift.
Marissa Solis, SVP of global brand and consumer marketing for the NFL, addressed the phenomenon during a panel at Advertising Week on the topic of how sports leagues are trying to reach elusive Gen Z audiences. Once the romance became public in September, she said, the league could only do its best to react and make the most of it.
Communicating with fans about the relationship offered “a perfect example” of the challenge of connecting with Gen Z fans, who are “fast paced and ever-changing,” Solis said. “It’s really, really tough to actually get them and to be ahead of them.” The league “learned from the best, Ms. Taylor Swift,” she said with a smile, leaning into the off-field development, which also boosted TV ratings at a time when Swift was also getting set for the wide release of her Eras Tour concert film.
“This thing happened like this,” Solis marveled, snapping her fingers. “People think that we may have had something to do with it. Absolutely not. We knew nothing. We knew what you guys knew and followed on social media. Travis went to her concert, asked her to maybe come to a game. We had no idea that she was going to show up. And once it happened, she showed up to a game and in an instant, literally in a second, it’s viral. Luckily, we have an incredible team” that socialized it across league channels.
“All you can do is be there and be ready for the moment,” Solis mused. “When it happened, we were ready to roll with content like ‘Football 101 for Swifties,’ making sure that Swifties who had never watched
Just like any good friend, Selena Gomez is being cautious about her bestie’s new relationship!
Morgan Freeman is sharing his thoughts on Taylor Swift and Travis Kelce.
Swifties think that Travis Kelce is bringing a photo of Taylor Swift with him everywhere he goes.
Taylor Swift and Travis Kelce’s romance isn’t slowing down anytime soon!
Taylor Swift and Travis Kelce‘s relationship is probably the most high-profile relationship in the world right now and it’s continuing to go strong!
Taylor Swift and Travis Kelce have been all over the news since going public with their relationship. The singer and the NFL player are the hottest celebrity couple of the year. However, rumors have been flying about their personal life as of late.
Kelly Clarkson is clearing things up in regard to the comments she made about the coverage the NFL has given to the Taylor Swift and Travis Kelce romance.
Katy Perry is making it known how she feels about Taylor Swift and Travis Kelce‘s all-but-confirmed relationship!
Taylor Swift and Travis Kelce’s romance is heating up very, very fast!
Nothing is going to stop Taylor Swift and Travis Kelce from being together!
Not everyone loves the “NFL (Taylor’s version)!”
Erin Andrews wants her credit!
Does Taylor Swift and Travis Kelce’s romance get the stamp of approval from her pal Katy Perry?
So, what’s going on between Taylor Swift and Travis Kelce?
Taylor Swift and Travis Kelce didn’t just shock viewers when they made surprise cameos on Saturday Night Live over the weekend.
Taylor Swift and Travis Kelce are stepping out for date night!
Saturday Night Live is back with season 49!
Taylor Swift and Travis Kelce are seemingly making things official with their first public display of affection!
Taylor Swift and Travis Kelce’s relationship got the stamp of approval from their friends!